Managing Startup Enterprises in Emerging Markets, Ananya Rajagopal
Автор: Romaniuk Jenni, Sharp Byron Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands ISBN: 0195596269 ISBN-13(EAN): 9780195596267 Издательство: Oxford Academ Рейтинг: Цена: 26390.00 T Наличие на складе: Невозможна поставка. Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.
Автор: Seung Ho Park; Gerardo R. Ungson; Andrew Cosgrove Название: Scaling the Tail: Managing Profitable Growth in Emerging Markets ISBN: 1137543531 ISBN-13(EAN): 9781137543530 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Автор: Zeisberger Название: Private Equity in Action: Case Studies from Develo ped and Emerging Markets ISBN: 1119328020 ISBN-13(EAN): 9781119328025 Издательство: Wiley Рейтинг: Цена: 44350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global Best Practice in Private Equity Investing Private Equity in Action takes you on a tour of the private equity investment world through a series of case studies written by INSEAD faculty and taught at the world`s leading business schools.
Автор: Reillier Laure Claire Название: Platform Strategy ISBN: 1472480244 ISBN-13(EAN): 9781472480248 Издательство: Taylor&Francis Рейтинг: Цена: 36740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.
Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.
Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
Автор: Tan Kong Yam Название: Foreign Direct Investment and Small and Medium Enterprises: Productivity and Access to Finance ISBN: 9814678805 ISBN-13(EAN): 9789814678803 Издательство: World Scientific Publishing Рейтинг: Цена: 85530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There is a large literature dealing with the spillover effects of foreign direct investment (FDI) flows to emerging and developing economies at the aggregate level.
Автор: Pawe? Bry?a Название: Managing Agricultural Enterprises ISBN: 3319598902 ISBN-13(EAN): 9783319598901 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Exploring the competitiveness and profitability of the agricultural sector in Central Europe, this book argues that the successful management of agricultural enterprises is inconceivable without the knowledge and application of modern forms of management and technology.
Автор: CHIWESHE & VIGAR-ELLIS Название: Strategic marketing for social enterprises in developing nations / ISBN: 1522578595 ISBN-13(EAN): 9781522578598 Издательство: Turpin Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.
Автор: Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain Название: Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities ISBN: 1522578919 ISBN-13(EAN): 9781522578918 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 150610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies.Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.
Автор: Pawe? Bry?a Название: Managing Agricultural Enterprises ISBN: 3319867261 ISBN-13(EAN): 9783319867267 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Поставка под заказ. Описание: Exploring the competitiveness and profitability of the agricultural sector in Central Europe, this book argues that the successful management of agricultural enterprises is inconceivable without the knowledge and application of modern forms of management and technology. Organised in an analytical framework and offering comprehensive empirical data, this book focusses on the countries of Poland, the Czech Republic, and Hungary. The contributors identify good practices, unresolved problems, and factors influencing profitability. Topics explored include the challenges of increasing sales potential, competitiveness, partnerships and cooperation, human resources issues, and risk management. By constituting a valuable source of knowledge, Managing Agricultural Enterprises is important to those researching the agricultural industry and management, but also to policy-makers and managers of agricultural enterprises.
Автор: Esther Baldwin, Martin Curley Название: Managing Innovation in the Digital World ISBN: 1501515780 ISBN-13(EAN): 9781501515781 Издательство: Walter de Gruyter Рейтинг: Цена: 37180.00 T Наличие на складе: Нет в наличии. Описание:
Successful companies actively cultivate new ideas, put those ideas to work quickly and efficiently, and harvest the business value benefits of successful innovations. Innovation can be taught, and processes such as user-centered design increase the likelihood of a successful match between an innovative solution and the needs of users. In this insightful technical book Esther Baldwin and Martin Curley provide a multitude of techniques and methods that improve the likelihood of successful innovation through the launch of new innovative products, services, processes, financial models and customer experiences or innovations to existing systems, processes, technologies or products.
In an increasingly digital world, Managing Innovation in the Digital World includes examples and case studies from leading organizations. It includes assessment techniques, skill set descriptions, and a capability maturity framework to help IT organizations understand where they stand as innovators and what steps to take to strengthen their competencies.
Drawing on their experience with innovation in Intel's engineering operations and beyond, Baldwin and Curley emphasize that innovation does not require whole-scale invention. An innovative solution reapplied in a new context can provide even greater business value because the initial investment in developing the solution has already been made.
Автор: Alexei Kireyev Название: Building Integrated Economies in West Africa: Lessons in Managing Growth, Inclusiveness, and Volatility ISBN: 1513511831 ISBN-13(EAN): 9781513511832 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 35110.00 T Наличие на складе: Невозможна поставка. Описание: The West African Economic and Monetary Union (WAEMU) has a long and varied history, and this book examines how the WAEMU can achieve its development and stability objectives, improve the livelihood of its people, and enhance the inclusiveness of its economic growth, all while preserving its financial stability, enhancing its competitiveness, and maintaining its current fixed exchange rates.
Автор: Pehrsson Название: Strategy in Emerging Markets ISBN: 0415868262 ISBN-13(EAN): 9780415868266 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Markets previously unreachable for companies other than monopolies or other protected firms are now frequently open to new entrants. This book focuses on strategy in emerging markets, in particular establishments in liberalized European markets.
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