Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis, David Deacon, Graham Murdock, Michael Pickering, Peter Golding
Старое издание
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 32150.00 T Наличие на складе: Есть Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Deacon David, Pickering Michael, Murdock Graham Название: Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis ISBN: 1501316923 ISBN-13(EAN): 9781501316920 Издательство: Bloomsbury Academic Рейтинг: Цена: 33780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The new edition of the highly respected Researching Communications is a comprehensive and authoritative guide to researching media and communication. Researching Communications, Third Edition is an invaluable guide to performing and analysing research tasks, introducing the major research methods, giving detailed examples of research analysis and practical step-by-step guidance in clear language.
Written by highly regarded experts in the field, the third edition includes new sections on social media analysis, digital research methods and comparative research, as well as updated case studies, international examples and details of recent developments in media and communication studies.
Undergraduate and postgraduate media and communication students will find Researching Communications an invaluable resource at all stages of their course.
The core mission of this textbook is to help and support both new and established scholars looking to expand their research in the Middle East and North Africa, navigating issues that relate to positionality, ethics and ethnocentric biases. 16 researchers share their invaluable first-hand experiences and examine the cultural, conceptual, methodological and practical challenges of working on and in MENA region.
The core mission of this textbook is to help and support both new and established scholars looking to expand their research in the Middle East and North Africa, navigating issues that relate to positionality, ethics and ethnocentric biases. 16 researchers share their invaluable first-hand experiences and examine the cultural, conceptual, methodological and practical challenges of working on and in MENA region.
Автор: Ted Glenn Название: Professional Communications in the Public Sector: A Practical Guide ISBN: 155130631X ISBN-13(EAN): 9781551306315 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 65610.00 T Наличие на складе: Невозможна поставка. Описание: In this enterprising new text, Ted Glenn equips fledgling public sector communications professionals with the information they need to be successful in their new roles. Leveraging his years of experience in this growing field, Glenn discusses how to present policy goals to different audiences and tailor messages to their needs, write gripping speeches, and use digital media in a world where one ill-phrased tweet can sink a career. Chapters are enriched with activities that walk students through the many responsibilities of public service professionals and encourage them to think strategically in quickly evolving situations. Professional Communications in the Public Sector is indispensable reading for students of public administration, communications, policy studies, media studies, and advertising.
Автор: Wang Название: The New Communications Landscape ISBN: 1138879606 ISBN-13(EAN): 9781138879607 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: New Communications Landscape explores the theories of media globalization, with emphasis on the areas of cultural and local television markets. It focuses on the industry, content and strategy, audience, policy and future research.
Автор: Birks Jen Название: News and Civil Society ISBN: 1409436152 ISBN-13(EAN): 9781409436157 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This timely book examines the representation of civil society in news media, exploring the popular understanding of this contested space in relation to conflicting legitimating frames: as the neo-liberal Big Society, activist political participation, or postmodern apolitical tolerance. With close reference to prominent news stories.
Автор: Franklin Название: What News?: The Market, Politics and the Local Press ISBN: 1138879592 ISBN-13(EAN): 9781138879591 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A survey of the role and the future prospects of the local press in the 1990s. The authors also take into account the radical changes the local press have been through with new technology and the proliferation of free newspapers.
Автор: Bantimaroudis, Philemon Название: Setting agendas in cultural markets ISBN: 1138944688 ISBN-13(EAN): 9781138944688 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. In the book, several questions are under scrutiny: How do cultural organizations acquire symbolic significance? How do they become prominent in media content? Which mechanisms and processes should be examined by cultural managers as they set out to achieve salience? Is there a relationship between media and public salience? In other words, if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?
Автор: Luis A. Albornoz, Ma. Trinidad Garci?a Leiva Название: Audio-Visual Industries and Diversity: Economics and Policies in the Digital Era ISBN: 1138384453 ISBN-13(EAN): 9781138384453 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book reflects critically on issues of diversity, access, and the expansion of digital technologies in audio-visual industries, particularly in terms of economics and policies. It brings together specialists in cultural diversity and media industries, drawing from Communication, Economics, Political Science and Law.
Автор: Kristi Jackson, Patricia Bazeley Название: Qualitative Data Analysis with NVivo ISBN: 1526449935 ISBN-13(EAN): 9781526449931 Издательство: Sage Publications Рейтинг: Цена: 116160.00 T Наличие на складе: Поставка под заказ. Описание: Practical, focused and jargon-free this book shows you the power and potential of NVivo software across a wide range of research questions, data types, perspectives and methodologies.
Автор: Hsia Название: Mass Communications Research Methods ISBN: 1138954047 ISBN-13(EAN): 9781138954045 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
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