Автор: Cudby Ali Название: Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty ISBN: 1642796425 ISBN-13(EAN): 9781642796421 Издательство: Неизвестно Рейтинг: Цена: 16510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Keep Your Customers combines leadership, strategies, and tactics to help companies keep and grow their customers by delivering actionable expertise.
Автор: Solomon Micah Название: High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce ISBN: 0814439314 ISBN-13(EAN): 9780814439319 Издательство: McGraw-Hill Рейтинг: Цена: 19610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the world of high-tech, how do you reach your plugged-in customers? Learn how to seamlessly incorporate and leverage the latest tech tools to engage customers--and which old-fashioned customer service skills still win the day.
Автор: J. Lynch Название: Customer Loyalty and Success ISBN: 0333639103 ISBN-13(EAN): 9780333639108 Издательство: Springer Рейтинг: Цена: 149060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company`s strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.
Автор: Tarnowska Katarzyna, Ras Zbigniew W., Daniel Lynn Название: Recommender System for Improving Customer Loyalty ISBN: 3030134407 ISBN-13(EAN): 9783030134402 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents the Recommender System for Improving Customer Loyalty. The data mining techniques employed in the Recommender System allow users to "learn" from the experiences of others, without sharing proprietary information.
The Journey to WOW delivers deep and unique insights into creating fierce customer loyalty, and transforming an organization's culture into one obsessed with customer experience. It will resonate with anyone looking to improve their company's customer experience, and anyone who deals with customers -- from the newbie part-time employee to the corporate CEO.
The book examines the kinds of experiences we've all had as customers -- things that so many organizations seem blind to. Situations like the inability to actually talk with a human, impenetrable phone systems, frustrating processes and uncaring people. It drives home the reality that these flaws exist in every company, and that they are silent killers of sales and customer loyalty.
Most importantly, The Journey to WOW shows exactly how to start seeing the flaws in your company and what you can do to fix them. Its lighthearted business novel format will draw you in, then deliver more than a few surprising "ah-ha" moments. It will forever change the way you look at your business."
Автор: J. Lynch Название: Customer Loyalty and Success ISBN: 1349395129 ISBN-13(EAN): 9781349395125 Издательство: Springer Рейтинг: Цена: 144410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company`s strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.
Автор: Mauro Cavallone Название: Marketing and Customer Loyalty ISBN: 3319519905 ISBN-13(EAN): 9783319519906 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: 1 A brief history of Marketing - 65-years of journey from 1948 to 2013.- 2 Strategic action: four elements for increasing the effectiveness of marketing actions.- 3 TES marketing.- 4 The TES marketing mix.
Автор: Eid Название: Managing Customer Trust, Satisfaction, And Loyalty Through Information Com ISBN: 1466636319 ISBN-13(EAN): 9781466636316 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. <br><br><em>Managing Customer Trust, Satisfaction, and Loyalty through Information Communication</em> highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organisational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
Автор: Cavallone Mauro Название: Marketing and Customer Loyalty: The Extra Step Approach ISBN: 3319847929 ISBN-13(EAN): 9783319847924 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.
Автор: Wirtz Jochen Название: Managing Customer Relationships And Building Loyalty ISBN: 1944659366 ISBN-13(EAN): 9781944659363 Издательство: World Scientific Publishing Рейтинг: Цена: 9450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Targeting, acquiring, and retaining the "right" customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationships and Building Loyalty describes how to acquire and develop desirable, loyal customers within the chosen segments, and the painstaking process to build and maintain their loyalty through well-conceived relationship marketing strategies. This book is the tenth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
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