Social Media Marketing and Blogging for Profit: Turn Your Business or Personal Brand Online Presence into a Money Making Machine with a Responsive Blo, Branding Michael

Автор: Rowles Daniel
Название: Digital Branding
ISBN: 0749469951 ISBN-13(EAN): 9780749469955
Издательство: Kogan Page
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Цена: 18470.00 T
Наличие на складе: Есть
Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.

Автор: Wheeler Alina
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN: 1118980824 ISBN-13(EAN): 9781118980828
Издательство: Wiley
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Цена: 44300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.

Автор: Ind Nicholas
Название: Branding Inside Out: Internal Branding in Theory and Practice
ISBN: 074947890X ISBN-13(EAN): 9780749478902
Издательство: TBS/GBS
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Цена: 43550.00 T
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Описание: Build a successful brand and create value through achieving the active involvement of your organisation`s people.

Автор: Benbunan Jacob, Schreier Gabor, Knapp Ben
Название: Disruptive Branding: How to Win in Times of Change
ISBN: 0749484063 ISBN-13(EAN): 9780749484064
Издательство: Неизвестно
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Цена: 33780.00 T
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Описание: Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.

Автор: Kelly Sara
Название: Personal Branding for Entrepreneurial Journalists and Creati
ISBN: 1138218472 ISBN-13(EAN): 9781138218475
Издательство: Taylor&Francis
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Цена: 50010.00 T
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Описание:

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

Автор: Barnes, Susan B.
Название: Branding as Communication
ISBN: 1433128039 ISBN-13(EAN): 9781433128035
Издательство: Peter Lang
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Цена: 76000.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.

Автор: Dalton Rob
Название: Power Up Your B2B Branding: And Make Your Competitors Hate You in 35 Days
ISBN: 1543969186 ISBN-13(EAN): 9781543969184
Издательство: Неизвестно
Рейтинг:
Цена: 22070.00 T
Наличие на складе: Невозможна поставка.
Описание: Framing Healthcare instruction: An Information Literacy Handbook for the health sciences will analyze bibliographic instruction in the health sciences through the lens of the ACRL Information Literacy Framework. The handbook covers information literacy instruction in progressively higher-stakes health sciences populations in multiple settings.

Автор: Srivastava, Ankit
Название: Social media marketing & branding
ISBN: 938817691X ISBN-13(EAN): 9789388176910
Издательство: Неизвестно
Рейтинг:
Цена: 22930.00 T
Наличие на складе: Невозможна поставка.
Описание: The Micro MBA Key FeaturesComplete this book to earn an exclusive certificate in "Digital Campaign Design" and "Social Media Marketing"Prepare for Social Media Certification from Facebook, Twitter and moreDigital Marketing Career Guide Included Free Resume templates45 Digitally Interactive Chapters 20+ Case Studies160+ Chapter-wise Interview QuestionsBecome Job ready in 4-weeks DescriptionBefore you invest your time in this book, you should find the answers to the following questions;How can this book help you get a job? Why not study online? Why this book? Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, you'll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebook(TM), Twitter(TM), Hootsuite(TM) and HubSpot(TM) certifications. While most online course and blogs concentrate on quick tips to use digital tools and platforms. What will you learnBook has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behaviour, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience.Who this book is forYou could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.Table of Contents Social Media Marketing for Each Step of the Digital Customer's Life Cycle The Digital Customer Life Cycle Phases and Stages of the Customer Experience Funnel Digital Ads Programmatic and Real Time Digital Ad Buying (How Digital Ads Work) Programmatic Bidding for ADS on Facebook Setting up A Facebook & Instagram Ad Campaign Facebook Ad Types Creating Facebook Ad's Creative and Copy Ad Reporting and Optimization Segmentation Convectional Segmentation Segmenting Audience with Facebook Remarketing with Facebook's Custom Audience Digital Behavioral Segmentation Using Custom Audience Creating Buyer Personas Digital Value and Marketing Message Unique Digital Value Proposition Perceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message Designing a Unique Digital Value Proposition Digital Media and Engagement Paid, Earned, and Owned Media Social Media Engagement Content Marketing for Social Engagement and Story Telling Content Marketing User-Generated Content Transmedia Storytelling Digital Influence Driven Marketing Digital Influence Influencer Marketing UI, UX, CX, and BX for Digital Marketing Understanding UI, UX, CX and BX CX and UX for Social Media Digital Brand Experience and Management Digital Branding Brand Promotors and Detractors Social Listening, Selling, Care, and Crisis Social Listening Social Selling Social Media for Customer Service, Support, and Delight Setting Up Social Customer Care Managing a Social Media Crisis Agile Testing for Social Media A/B Testing A/B Testing Facebook Ad Campaigns

Автор: Roach MR Ed
Название: 101 Branding Tips
ISBN: 0988125005 ISBN-13(EAN): 9780988125001
Издательство: Неизвестно
Цена: 22930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
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Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Название: Visual Appetizer: Branding and Interior Design of Restaurants, Cafйs and Bakeries
ISBN: 9887928461 ISBN-13(EAN): 9789887928461
Издательство: NBN International
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Цена: 21070.00 T
Наличие на складе: Нет в наличии.
Описание: Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning place. Graphic designers could be legitimately acclaimed as chefs that make inedible delicacy. This book showcases restaurants, cafes, coffee houses, bakeries and dessert shops around the world, including their visual identity, interior, tableware, uniform, etc.

Автор: Sterling Cynthia
Название: Branding: Distilled
ISBN: 0991043677 ISBN-13(EAN): 9780991043675
Издательство: Неизвестно
Рейтинг:
Цена: 25750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.