Neuro-consumer, Bayle-tourtoulou, Anne-sophie (hec, Paris) Badoc, Michel (hec, Paris)
Автор: Krittinee Nuttavuthisit Название: Qualitative Consumer and Marketing Research ISBN: 981136141X ISBN-13(EAN): 9789811361418 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.
Автор: Dutta Tanusree, Mandal Manas Kumar Название: Consumer Happiness: Multiple Perspectives ISBN: 9813363738 ISBN-13(EAN): 9789813363731 Издательство: Springer Цена: 167700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e.
Автор: Richard Thomas Curtin Название: Consumer Expectations: Micro Foundations and Macro Impact ISBN: 0521181135 ISBN-13(EAN): 9780521181136 Издательство: Cambridge Academ Рейтинг: Цена: 45410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Richard Curtin has directed the University of Michigan`s consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press. In this book, Curtin presents a new theory of expectations, consistent with both micro data observations and macro environment.
Автор: Wallace, Margot A. Название: Consumer research for museum marketers 2010 ISBN: 0759118094 ISBN-13(EAN): 9780759118096 Издательство: Неизвестно Рейтинг: Цена: 61310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author`s approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.
Автор: Joao Heitor De Avila Santos Название: Consumer Behavior and Culture ISBN: 1774077264 ISBN-13(EAN): 9781774077269 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 146910.00 T Наличие на складе: Поставка под заказ. Описание: Focuses on consumer behaviour and culture in the 21st century. The aim is to raise awareness about the importance of consumer behavior and provide insights on how it gets significantly impacted by the culture of people.
Автор: Kubacki Krzysztof, Rundle-Thiele Sharyn Название: Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights ISBN: 9811094551 ISBN-13(EAN): 9789811094552 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Introduction.- Chapter 1 What can formative research do for you?.- PART I Getting started: Looking backwards.- Chapter 2 Case study.- Chapter 3 Systematic literature review.- Chapter 4 Making sense of big data.- Chapter 5 Ethics in social marketing research.- PART II Quantitative methods: Looking forwards.- Chapter 6 Experimental methods.- Chapter 7 Eye tracking (neuromarketing).- Chapter 8 Observational techniques.- Chapter 9 Visual observation techniques.- PART III Qualitative methods.- Chapter 10 Projective techniques.- Chapter 11 Consumer diaries.- Chapter 12 Videography and netnography.- Chapter 13 Action research.- Conclusions.- Chapter 14 The importance of formative research.
Автор: Coombs Danielle Sarver Название: The Consumer Insights Handbook: Unlocking Audience Research Methods ISBN: 1538145510 ISBN-13(EAN): 9781538145517 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 143610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
Автор: Silver Название: The Essentials of Marketing Research ISBN: 041589929X ISBN-13(EAN): 9780415899291 Издательство: Taylor&Francis Рейтинг: Цена: 178640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.
Автор: de Mesquita Josй Marcos Carvalho, Kostelijk Erik Название: Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS ISBN: 103205218X ISBN-13(EAN): 9781032052182 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
Автор: Kimmel Allan J Название: People and Products ISBN: 1138812250 ISBN-13(EAN): 9781138812253 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as:
the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of;
design and form and how they facilitate product usage;
technological developments and the ways they have changed how consumers interact with products;
product disposal and sustainability;
emerging and future trends in consumer behavior and product development and design.
This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.
