Consumer Behavior and Culture, Joao Heitor De Avila Santos
Автор: Susan Dobscha Название: Death in a Consumer Culture ISBN: 0367278952 ISBN-13(EAN): 9780367278953 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Organised into four sections covering: The Death Industry; Death Rituals and Consumption; Death and the Body and Critiques of the Death-Consumption Link, Death in Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries.
Автор: Lynge-jorlen, Ane Название: Niche fashion magazines ISBN: 1784531472 ISBN-13(EAN): 9781784531478 Издательство: Bloomsbury Academic Рейтинг: Цена: 126720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The inside story of the glossy fashion magazine
Автор: Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Ve Название: Consumer Culture Theory ISBN: 1787439070 ISBN-13(EAN): 9781787439078 Издательство: Emerald Рейтинг: Цена: 99400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
Автор: Sarma Sarmistha Название: Global Observations of the Influence of Culture on Consumer Buying Behavior ISBN: 1522527273 ISBN-13(EAN): 9781522527275 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 219910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Название: Death in a Consumer Culture ISBN: 1138848190 ISBN-13(EAN): 9781138848191 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities.
Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to traditional corpse disposal methods and patient-assisted suicide. Work from scholars in history, religious studies, sociology, psychology, anthropology, and cultural studies sits alongside research in marketing and consumer culture. From eastern and western perspectives, spanning social groups and demographic categories, all explore the ubiquity of death as a physical, emotional, cultural, social, and cosmological inevitability.
Offering a richly unique anthology on this challenging topic, this book will be of interest to researchers working at the intersections of consumer culture, marketing and mortality.
Автор: David J. Burns Название: Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society ISBN: 152256120X ISBN-13(EAN): 9781522561200 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society.Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.
Автор: Domen Bajde, Dannie Kjeldgaard, Russell W. Belk Название: Consumer Culture Theory ISBN: 1787542866 ISBN-13(EAN): 9781787542860 Издательство: Emerald Рейтинг: Цена: 101630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: `Objects and their doings`, `Glocalization`, and `Constituting Markets`.
Автор: Kaufmann Название: Handbook Of Research On Managing And Influencing Consumer Behavior ISBN: 1466665475 ISBN-13(EAN): 9781466665477 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 344650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior.The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Автор: Garcia Martinez Alejandro Nestor Название: Being Human in a Consumer Society ISBN: 1472443179 ISBN-13(EAN): 9781472443175 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields of moral, political, and social philosophy.
Автор: Howard Daniel J., Kirmani Amna, Rajagopal Priyali Название: Social Influence and Consumer Behavior ISBN: 113884487X ISBN-13(EAN): 9781138844872 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons.
The papers are authored by experts in consumer psychology from both psychology and marketing backgrounds. Some of their key insights include:
The relationship between the target and the influence agent determines the effectiveness of influence tactics
Priming consumers with products associated with social networks, such as iPhones for friends or refrigerators with families, makes those products become more attractive
Negative associations of celebrity endorsers can transfer to the brand
Cognitive dissonance underlies the question-behavior effect
Family decision-making includes emotional contagion and mirroring
Post-decisional information search is often conducted even when the search may reveal that a bad decision was made
The fear-then-relief technique can lead to purchase.
The papers in this volume offer a rich assortment of research ideas which will prove valuable in furthering theoretical development in the social influence-consumer behavior area. This book will be of interest to consumer researchers and psychologists engaged in active empirical or conceptual work. It was originally published as a special issue of the journal Social Influence.
Автор: Davies Anna R., Fahy Frances, Rau Henrike Название: Challenging Consumption: Pathways to a More Sustainable Future ISBN: 1138646466 ISBN-13(EAN): 9781138646469 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured around four key themes in sustainable consumption research: Living, Moving, Dwelling and Futures. The collection successfully balances theoretical insights with grounded case studies, on mobility, heating, washing and eating practices, and concludes by exploring future sustainable consumption research pathways and policy recommendations. Theoretical frameworks are advanced throughout the volume, especially in relation to social practice theory, theories of behavioural change and innovative visioning and backcasting methodologies. Thisgroundbreaking book draws on some conceptual approaches which move beyond the responsibility of the individual consumer to take into account wider social, economic and political structures and processes in order to highlight both possibilities for and challenges to sustainable consumption. This approach enables students and policy-makers alike to easily recognise the applicability of social science theories.
Автор: Soler, Cecilia Название: Stress, affluence and sustainable consumption ISBN: 1138040754 ISBN-13(EAN): 9781138040755 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Even though most of us know that novelty consumption poses a serious threat to an environmentally and socially sustainable future, we continue to do it. Why? This book discusses sustainable consumption from a stress perspective, helping to understand the sustainability related consumption challenges that we face today.
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