"This book provides a fresh approach to building a fashion business. I believe that both academics and startup businesses would find this book useful." Karen Edwards, University of South Carolina, USA
"I think that this text will be very useful to anyone working in fashion. I would certainly recommend it as reference reading to MBA students and to undergraduates who are taking entrepreneurship courses." Thomai Serdari, New York University, USALearn how to protect your business through prevention with a fashion compliance program. The book takes a merchandise-centric "how-to" approach. It explains the laws related to fashion compliance including, labeling, marketing, testing, importing and exporting, record keeping, and more. Written by a fashion-law expert, the book includes interviews with professionals and discusses the European Union apparel label law, as well as relevant United States' laws, to help you run your fashion business.
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again.
Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.
Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers.
Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Автор: Rajagopal Название: Information Communication Technologies and Globalization of Retailing Applications ISBN: 1605662488 ISBN-13(EAN): 9781605662480 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 137940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. This book discusses strategy implications for managers that optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.
Автор: Tavenor Roy Langford Название: Old Retail New Retail WTF: What is the future of retailing ISBN: 1922452629 ISBN-13(EAN): 9781922452627 Издательство: Неизвестно Рейтинг: Цена: 20230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Humans were born to shop.
That's why retailing became the biggest industry globally.
Today, retailing is an industry in crisis, undergoing massive disruption from online marketplaces like Amazon and Alibaba. Asia is emerging as a retail powerhouse, yet most retailers are focused on the US, UK and Europe.
7 billion shoppers don't see things that way, but retailers are full of doom and gloom?
What is going to happen to their industry?
Roy Tavenor asks the same question - with a bit of twist.
WTF - What's The Future of retail.
This is a book written by a realist, rather than a futurist, and draws on nearly 50 years of experience, learning from the past, to better understand the future.
For retailers and shoppers alike, there is good news.
Retail is not dying - just changing.
Название: Routledge companion to the history of retailing ISBN: 0367656078 ISBN-13(EAN): 9780367656072 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.
Автор: Pantano Eleonora, Timmermans Harry Название: Advanced Technologies Management for Retailing: Frameworks and Cases ISBN: 1609607384 ISBN-13(EAN): 9781609607388 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 163020.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Explores a range of topics that contribute to understanding consumers` behaviour in new computer-aided retailing environments, and how this influences buying behaviour while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.
Автор: Levy, Michael Weitz, Barton Grewal, Dhruv Название: Retailing management ISBN: 1259573087 ISBN-13(EAN): 9781259573088 Издательство: McGraw-Hill Рейтинг: Цена: 193330.00 T Наличие на складе: Невозможна поставка. Описание: Revised edition of the authors` Retailing management, [2014]
Название: Global Strategies in Retailing ISBN: 0367867494 ISBN-13(EAN): 9780367867492 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.
Автор: Fabio Musso, Elena Druica Название: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences ISBN: 1799814122 ISBN-13(EAN): 9781799814122 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 278130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Автор: Daniel Herbert, Derek Johnson Название: Point of Sale: Analyzing Media Retail ISBN: 0813595533 ISBN-13(EAN): 9780813595535 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 125400.00 T Наличие на складе: Поставка под заказ. Описание: Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions. By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries.
Название: Supermarket Retailing in Africa ISBN: 036740835X ISBN-13(EAN): 9780367408350 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. It will be of interest to scholars and students of the retail sector and retail management in Africa.
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