Retailing management, Levy, Michael Weitz, Barton Grewal, Dhruv

Автор: Levy, Michael Weitz, Barton Grewal, Dhruv
Название: Ise retailing management
ISBN: 1265072469 ISBN-13(EAN): 9781265072469
Издательство: McGraw-Hill
Цена: 64050 T
Описание: Nigel Sylvester: GO is the first self-titled book by professional BMX athlete, entrepreneur, YouTube sensation and culture icon - Nigel Sylvester. His GO brand embraces the relentless, unapologetic and graceful pursuit of accomplishing a dream. His globally acclaimed digital film series, GO, captures his style and thrilling adventures in cities around the globe from his POV.

Автор: Grewal Dhruv
Название: Shopper Marketing and the Role of In-store Marketing
ISBN: 1784410012 ISBN-13(EAN): 9781784410018
Издательство: Emerald
Рейтинг:
Цена: 132790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the way shoppers` purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.