Автор: Jose Chan Название: Fashion Retailing Issues and Strategies: A Case Book ISBN: 1609011503 ISBN-13(EAN): 9781609011505 Издательство: Bloomsbury Academic Цена: 42240.00 T Наличие на складе: Невозможна поставка. Описание: Fashion Retailing Issues and Strategies presents case studies of nine U.S. fashion and luxury retailers that analyze the ways in which successful retailers use key methods and strategies to set themselves apart in an increasingly competitive environment. The text provides an overview of current trends in retailing, including the growth of nonstore retailing, the importance of private labels, and corporate social responsibility. Each case study presents a condensed history, business description, and relevant financial statements, graphs, and/or photos. Chapters follow a multidisciplinary framework studying these issues and retailers: listening to and understanding the consumer (Apple), branding in multi-channel retailing (J. Crew), merchandising (Bergdorf Goodman), finance as a platform for success (Amazon), technology (Gilt Groupe), supply chain management (Target), the modern retail store (Tory Burch), expansion into international markets (Coach), and sustainability in the retail arena (Patagonia). Following the case studies are analyses of the chapter themes blending the practical with the theoretical and scaffolding students as they begin to master the concepts. The discussion following each case study supplements the treatment of the topic with thumbnail comparisons of competitors and their approach to the same issue. Ultimately, readers will learn to extend discussions of strategies in case studies to other retailers and develop critical thinking skills.
Автор: Mitchell Ian Название: Tradition and Innovation in English Retailing, 1700 to 1850 ISBN: 1409443205 ISBN-13(EAN): 9781409443209 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Three decades of research into retailing in England from the seventeenth to nineteenth centuries has established a seemingly clear narrative: fixed shops were widespread from an early date; `modern` methods of retailing were common from at least the early eighteenth century; shopping was a skilled activity throughout the period.
"This book provides a fresh approach to building a fashion business. I believe that both academics and startup businesses would find this book useful." Karen Edwards, University of South Carolina, USA
"I think that this text will be very useful to anyone working in fashion. I would certainly recommend it as reference reading to MBA students and to undergraduates who are taking entrepreneurship courses." Thomai Serdari, New York University, USALearn how to protect your business through prevention with a fashion compliance program. The book takes a merchandise-centric "how-to" approach. It explains the laws related to fashion compliance including, labeling, marketing, testing, importing and exporting, record keeping, and more. Written by a fashion-law expert, the book includes interviews with professionals and discusses the European Union apparel label law, as well as relevant United States' laws, to help you run your fashion business.
Автор: P. Freathy; F. O`Connell Название: European Airport Retailing: Growth Strategies for the New Millennium ISBN: 0333690842 ISBN-13(EAN): 9780333690840 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An examination of the contemporary and future developments in airport retailing from strategic and operational perspectives. Tax free and duty paid retailing are both discussed, and the authors consider topics such as retail marketing, location and design, supply chain relationships and human resources issues.
Автор: P. Freathy; F. O`Connell Название: European Airport Retailing: Growth Strategies for the New Millennium ISBN: 1349401250 ISBN-13(EAN): 9781349401253 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities.
Автор: Moid Sana, Dixit Shailja Название: Internet Taxation and E-Retailing Law in the Global Context ISBN: 1522537872 ISBN-13(EAN): 9781522537878 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 189420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As business becomes more globalized and developed within the era of the internet, marketing activities are affected by evolving technologies. Challenges arise in addressing the issues of cross-policy and cross-border business in the digital age.Internet Taxation and E-Retailing Law in the Global Context provides emerging research on the methods and approaches to determining the appropriate tax policies for e-retailers within the global framework. While highlighting topics such as cross-border taxation, digital economy, and online management, this publication explores the developing avenues of online financial analysis and taxation. This book is an important resource for business leaders, financial managers, investors, consumers, researchers, and professionals seeking current research on the different issues surrounding online business and e-commerce from an international standpoint.
Автор: Shailja Dixit, Amit Kumar Sinha Название: E-Retailing Challenges and Opportunities in the Global Marketplace ISBN: 1466699213 ISBN-13(EAN): 9781466699212 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. This volume emphasizes the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development.
Автор: Juan Carlos G?zquez-Abad; Francisco J. Mart?nez-L? Название: National Brands and Private Labels in Retailing ISBN: 3319071939 ISBN-13(EAN): 9783319071930 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;
Автор: Meyer-Ohle Название: Innovation and Dynamics in Japanese Retailing ISBN: 1403911282 ISBN-13(EAN): 9781403911285 Издательство: Springer Рейтинг: Цена: 125770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. responses of Japanese retailers to deregulation; All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.
Автор: Daniel Herbert, Derek Johnson Название: Point of Sale: Analyzing Media Retail ISBN: 0813595533 ISBN-13(EAN): 9780813595535 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 125400.00 T Наличие на складе: Нет в наличии. Описание: Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions. By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries.
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Do you want to know how social media marketing works?
Today, social media is used for a business to market anything. It is possible to go to any social media platform and interact with others by talking about your business and what you sell or promote. You can let others know everything you want to do while encouraging people to see that your business is one, they can trust.
To make it all work, it is imperative that you know how to get onto social media sites and how to use them. This guide will provide you the details to get the most out of your social media efforts.
This guide includes information on all major social media sites available, and what to do with them. Facebook is the best option to utilize for your marketing plans however, to be well informed, read about various other social media platforms. These include Twitter, Instagram, and many others that target specific groups of people.
Each section in this guide will help you understand what makes each social media platform special. You will be able to decide which ones you need to target and then learn how to reach people through each of those platforms. This will give you a sense of control when you work online.
The types of advertisements to produce for your site are extensive. You can work video ads, photo ads, and many others. Points on how to produce unique advertisements and listings are included in this guide.
Some of the social media marketing solutions to utilize entail paid advertising. This is where you pay a social media site to make your messages more noticeable. It is not essential that you use paid advertising, but this guide will help you understand how the process works. It could help you to have more exposure on social media or make something that is working online even more efficient and viable.
Every social media platform is different in various ways. Discover how each social media option works and how you can leverage them to your benefit.
All of the social media sites will work for various users on desktop and mobile devices alike. With so many social media sites working with mobile apps, it only makes sense that you target people who have those devices. In fact, some social media sites focus exclusively on mobile users. This guide will help you to target people regardless of what device they are using.
This book covers:
Introduction to social media branding
Facebook
Twitter
Instagram
Snapchat
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Flickr
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Measuring your success
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Take advantage today and maximize your business with social media marketing.
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You will Never Stop Using this Awesome Cookbook
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Автор: Fernie Название: Principles of Retailing ISBN: 1138791946 ISBN-13(EAN): 9781138791947 Издательство: Taylor&Francis Рейтинг: Цена: 178640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.
The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.
This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
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