Автор: Gurova Название: Fashion and the Consumer Revolution in Contemporary Russia ISBN: 0415841356 ISBN-13(EAN): 9780415841351 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Невозможна поставка. Описание: This book explores how clothing consumption has changed in Russia in the past 20 years as capitalism has grown in a postsocialist state, bringing with it a "consumer revolution." It shows how there has been and continues to be a massive change in the fashion retail market and how ideal lifestyles portrayed in glossy magazines and other media have contributed to the consumer revolution, as have shifts in the social structure and everyday life. Overall, the book, which includes the findings of extensive original research, including in-depth interviews with consumers, relates changes in fashion and retail to changing outlooks, identities, and ideologies in Russia more generally. The mentioned changes are also linked to the theoretical concept of fashion formed in postsocialist society.
Автор: Wallace, Margot A. Название: Consumer research for museum marketers 2010 ISBN: 0759118094 ISBN-13(EAN): 9780759118096 Издательство: Неизвестно Рейтинг: Цена: 61310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author`s approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.
Автор: Silver Название: The Essentials of Marketing Research ISBN: 041589929X ISBN-13(EAN): 9780415899291 Издательство: Taylor&Francis Рейтинг: Цена: 178640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.
Автор: de Mesquita Josй Marcos Carvalho, Kostelijk Erik Название: Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS ISBN: 103205218X ISBN-13(EAN): 9781032052182 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
Название: Brands ISBN: 1138787965 ISBN-13(EAN): 9781138787964 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook.
Organised into four perspectives - cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects.
This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer's lives and cultural discourse.
Автор: Yu Название: Consumption in China - How China`s New Consumer Ideology is Shaping the Nation ISBN: 0745669700 ISBN-13(EAN): 9780745669700 Издательство: Wiley Рейтинг: Цена: 52800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Consumption practices in China have been transformed at an unprecedented pace.
Автор: Li, Guo-Qiang (Tongji University, China) Wang, Ling-Ling (Huaqiao University, China) Xu, Qing (Tongji University, China) Ge, Jun-Wei (AkzoNobel Marine, Protective & Yacht Coatings, China) Название: Religion and Consumer Behaviour ISBN: 1032265000 ISBN-13(EAN): 9781032265001 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.
Автор: Lulu Wang, Youssef El Haoussine Название: Cases on Social Justice in China and Perspectives on Chinese Brands ISBN: 1668449552 ISBN-13(EAN): 9781668449554 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 223610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As a rising superpower and economy, China and the Chinese society have attracted the attention of the world. However, because of the language and cultural barrier, it is difficult for foreign academics and the foreign public to grasp what is happening within Chinese society. This is particularly the case if a foreign audience wishes to understand the Chinese public and how social justice plays out in China.
Cases on Social Justice in China and Perspectives on Chinese Brands proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected. Covering key topics such as brand activity, social media, boycotts, vulgar marketing, and salary disputes, this reference work is ideal for government officials, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.
Автор: Tian, Kelly Название: Consumer-Citizens of China ISBN: 0415553490 ISBN-13(EAN): 9780415553490 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Consumption in China ISBN: 0745669719 ISBN-13(EAN): 9780745669717 Издательство: Wiley Рейтинг: Цена: 16890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Consumption practices in China have been transformed at an unprecedented pace.
Автор: Liu, Xi (Tsinghua University, China) Название: New Consumer Culture in China ISBN: 1032036354 ISBN-13(EAN): 9781032036359 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.
Автор: Lulu Wang, Youssef El Haoussine Название: Cases on Social Justice in China and Perspectives on Chinese Brands ISBN: 1668449560 ISBN-13(EAN): 9781668449561 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 171870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As a rising superpower and economy, China and the Chinese society have attracted the attention of the world. However, because of the language and cultural barrier, it is difficult for foreign academics and the foreign public to grasp what is happening within Chinese society. This is particularly the case if a foreign audience wishes to understand the Chinese public and how social justice plays out in China.
Cases on Social Justice in China and Perspectives on Chinese Brands proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected. Covering key topics such as brand activity, social media, boycotts, vulgar marketing, and salary disputes, this reference work is ideal for government officials, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
