New Consumer Culture in China, Liu, Xi (Tsinghua University, China)

Автор: Gurova
Название: Fashion and the Consumer Revolution in Contemporary Russia
ISBN: 0415841356 ISBN-13(EAN): 9780415841351
Издательство: Taylor&Francis
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Цена: 158230.00 T
Наличие на складе: Невозможна поставка.
Описание: This book explores how clothing consumption has changed in Russia in the past 20 years as capitalism has grown in a postsocialist state, bringing with it a "consumer revolution." It shows how there has been and continues to be a massive change in the fashion retail market and how ideal lifestyles portrayed in glossy magazines and other media have contributed to the consumer revolution, as have shifts in the social structure and everyday life. Overall, the book, which includes the findings of extensive original research, including in-depth interviews with consumers, relates changes in fashion and retail to changing outlooks, identities, and ideologies in Russia more generally. The mentioned changes are also linked to the theoretical concept of fashion formed in postsocialist society.

Автор: Wallace, Margot A.
Название: Consumer research for museum marketers 2010
ISBN: 0759118094 ISBN-13(EAN): 9780759118096
Издательство: Неизвестно
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Цена: 61310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author`s approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

Автор: Dutta Tanusree, Mandal Manas Kumar
Название: Consumer Happiness: Multiple Perspectives
ISBN: 9813363738 ISBN-13(EAN): 9789813363731
Издательство: Springer
Цена: 167700.00 T
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Описание: This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e.

Автор: Braeutigam, Sven (meg Physicist And Senior Researcher, Meg Physicist And Senior Researcher, Department Of Psychiatry And Oxford Centre For Human Brain
Название: Integrative guide to consumer neuroscience
ISBN: 0198789939 ISBN-13(EAN): 9780198789932
Издательство: Oxford Academ
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Цена: 42230.00 T
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Описание: An Integrative Guide to Consumer Neuroscience provides a comprehensive guide to a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research.

Автор: Yurchisin Jennifer
Название: Fashion and the Consumer
ISBN: 184520798X ISBN-13(EAN): 9781845207984
Издательство: Berg Publishers
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Цена: 25330.00 T
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Описание: This book offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition it looks at cultural and social influences on consumer behavior, as well as issues connected with disposal and sustainability.

Автор: Richard Thomas Curtin
Название: Consumer Expectations: Micro Foundations and Macro Impact
ISBN: 0521181135 ISBN-13(EAN): 9780521181136
Издательство: Cambridge Academ
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Цена: 45410.00 T
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Описание: Richard Curtin has directed the University of Michigan`s consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press. In this book, Curtin presents a new theory of expectations, consistent with both micro data observations and macro environment.

Автор: Cavicchi, Alessio
Название: Case Studies in the Traditional Food Sector
ISBN: 0081010079 ISBN-13(EAN): 9780081010075
Издательство: Elsevier Science
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Цена: 132500.00 T
Наличие на складе: Поставка под заказ.
Описание:

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment.

Автор: Hunt Benedict
Название: Consumer Behavior and Marketing Strategy
ISBN: 1682854582 ISBN-13(EAN): 9781682854587
Издательство: Неизвестно
Цена: 155570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Tara Ebert
Название: Trust as the Key to Loyalty in Business-to-Consumer Exchanges
ISBN: 3834916226 ISBN-13(EAN): 9783834916228
Издательство: Springer
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Цена: 69870.00 T
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Описание: Trust, as a key factor in business relationship, cannot be bought or ordered. Also, trust cannot be replaced through control mechanisms. Rather, it is a fragile psychological construct which develops through mainly intransparent reasons. Trust research is, therefore, vital for an analysis of business to consumer relations. The present work is connected with the comprehensive and long continuing scientific examination of trust in and between organizations as well as between organizations and customers. The banking industry serves a field of research in which trust plays a key role. The question is to find out how banks can strengthen customers' trust. The work especially focuses on the question whether customers trust their bank due to performance and service quality or reputation (reputation being defined as the result of experienced and approved performance quality). On the other hand, the work also deals with the possibility that trust depends on entirely different reasons like the trust propensity of each individual. Thus, organizations can only partially influence their customers' trust by their own measures. Based on these aspects, the author formulates the central research question of her work: Which trust building measures should the appropriate policy of a bank consist of? This is a very challenging question as it includes existing long-range trends and traditions as well as experience, publicly communicated values as well as concrete transaction and service experiences of customers including their personal historical backgrounds. The author seeks a comprehensive empirical approach and successfully applies this method to her research question.

Автор: Li, Guo-Qiang (Tongji University, China) Wang, Ling-Ling (Huaqiao University, China) Xu, Qing (Tongji University, China) Ge, Jun-Wei (AkzoNobel Marine, Protective & Yacht Coatings, China)
Название: Religion and Consumer Behaviour
ISBN: 1032265000 ISBN-13(EAN): 9781032265001
Издательство: Taylor&Francis
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Цена: 132710.00 T
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Описание: This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.

Автор: Lulu Wang, Youssef El Haoussine
Название: Cases on Social Justice in China and Perspectives on Chinese Brands
ISBN: 1668449560 ISBN-13(EAN): 9781668449561
Издательство: Mare Nostrum (Eurospan)
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Цена: 171870.00 T
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Описание: As a rising superpower and economy, China and the Chinese society have attracted the attention of the world. However, because of the language and cultural barrier, it is difficult for foreign academics and the foreign public to grasp what is happening within Chinese society. This is particularly the case if a foreign audience wishes to understand the Chinese public and how social justice plays out in China.

Cases on Social Justice in China and Perspectives on Chinese Brands proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected. Covering key topics such as brand activity, social media, boycotts, vulgar marketing, and salary disputes, this reference work is ideal for government officials, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.

Автор: Liu, Xi
Название: New Consumer Culture in China
ISBN: 036723517X ISBN-13(EAN): 9780367235178
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.