Consumption in China - How China`s New Consumer Ideology is Shaping the Nation, Yu

Автор: Wang
Название: Annual Evaluation Report of China`s Cultural Consumption Demand
ISBN: 9811007292 ISBN-13(EAN): 9789811007293
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gathering contributions by leading social development scholars, this report offers a comprehensive description of the national development of cultural consumption in China. By comparing the annual growth of cultural consumption, GDP growth, per-capita income growth and savings growth, the authors reveal the disparity between urban and rural areas in terms of cultural consumption, as well as that between provinces. Based on an analysis of the status quo of cultural consumption in China, the book explores the road to a prosperous society and enhancing China’s cultural development.

Автор: Rajagopal & Casta?o
Название: Understanding Consumer Behavior And Consumption Experience
ISBN: 1466675187 ISBN-13(EAN): 9781466675186
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
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Описание: Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures.Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.

Автор: Ma W., Ma Winston
Название: China`s Mobile Economy: Profiting from the Largest and Fastest Information Consumption Boom
ISBN: 1119127238 ISBN-13(EAN): 9781119127239
Издательство: Wiley
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Цена: 22170.00 T
Наличие на складе: Поставка под заказ.
Описание: Explore the world-changing digital transformation in China China`s Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China.

Название: Consumption in China
ISBN: 0745669719 ISBN-13(EAN): 9780745669717
Издательство: Wiley
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Цена: 16890.00 T
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Описание: Consumption practices in China have been transformed at an unprecedented pace.

Автор: Duara, Prasenjit
Название: Rescuing History From The Nation: Questioning Narratives From Modern China
ISBN: 0226167224 ISBN-13(EAN): 9780226167220
Издательство: Wiley
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Цена: 29570.00 T
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Описание: Prasenjit Duara offers the first systematic account of the relationship between the nation-state, nationalism, and the concept of linear history. Focusing primarily on China and including discussion of India, Duara argues that many historians of postcolonial nation-states have adopted a linear, evolutionary history of the Enlightenment/colonial model. As a result, they have written repressive, exclusionary, and incomplete accounts.

The backlash against such histories has resulted in a tendency to view the past as largely constructed, imagined, or invented. In this book, Duara offers a way out of the impasse between constructionism and the evolving nation; he redefines history as a series of multiple, often conflicting narratives produced simultaneously at national, local, and transnational levels. In a series of closely linked case studies, he considers such examples as the very different histories produced by Chinese nationalist reformers and partisans of popular religions, the conflicting narratives of statist nationalists and of advocates of federalism in early twentieth-century China. He demonstrates the necessity of incorporating contestation, appropriation, repression, and the return of the repressed subject into any account of the past that will be meaningful to the present. Duara demonstrates how to write histories that resist being pressed into the service of the national subject in its progress--or stalled progress--toward modernity.

Автор: Wang Jian
Название: Shaping China`s Global Imagination
ISBN: 1137361719 ISBN-13(EAN): 9781137361714
Издательство: Springer
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Цена: 81050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.