Public Relations Cases, 

Название: Public Relations Cases
ISBN: 1138332119 ISBN-13(EAN): 9781138332119
Издательство: Taylor&Francis
Рейтинг:
Цена: 132710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts and demonstrates the breadth and sophistication of the public relations function, both in public and private sector organizations.

Автор: McLisky
Название: English for Public Relations: for academic Purposes TB
ISBN: 185964533X ISBN-13(EAN): 9781859645338
Издательство: Garnet Education
Рейтинг:
Цена: 18630.00 T
Наличие на складе: Нет в наличии.
Описание: A faculty-specific series for students in higher education.

Автор: Hansen-horn, Tricia Horn, Adam E.
Название: Public relations strategy, theory, and cases
ISBN: 1433120798 ISBN-13(EAN): 9781433120794
Издательство: Peter Lang
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Цена: 107590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant "keys" for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children’s Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans—Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids—Seventeen Years Later; and Dairy Queen’s Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside.

Автор: Hansen-horn, Tricia Horn, Adam E.
Название: Public relations strategy, theory, and cases
ISBN: 1433120801 ISBN-13(EAN): 9781433120800
Издательство: Peter Lang
Рейтинг:
Цена: 60060.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant "keys" for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children’s Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans—Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids—Seventeen Years Later; and Dairy Queen’s Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside.

Автор: Swann
Название: Cases in Public Relations Management
ISBN: 1138088870 ISBN-13(EAN): 9781138088870
Издательство: Taylor&Francis
Рейтинг:
Цена: 86760.00 T
Наличие на складе: Невозможна поставка.
Описание: Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today`s strategic public relations manager, with the help of extensive supplemental materials.

Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short
Название: Strategic Writing
ISBN: 1138037109 ISBN-13(EAN): 9781138037106
Издательство: Taylor&Francis
Рейтинг:
Цена: 107190.00 T
Наличие на складе: Нет в наличии.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Автор: Moore Simon, Hьbscher Roland
Название: Strategic Communication and AI: Public Relations with Intelligent User Interfaces
ISBN: 0367627795 ISBN-13(EAN): 9780367627799
Издательство: Taylor&Francis
Рейтинг:
Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

Автор: Butterick K
Название: Public Relations
ISBN: 1412921147 ISBN-13(EAN): 9781412921145
Издательство: Sage Publications
Рейтинг:
Цена: 142560.00 T
Наличие на складе: Поставка под заказ.
Описание: Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.

Автор: Rebecca A. Gilliland, Thomas R. Hagley
Название: Writing Winning Proposals: Public Relations Cases
ISBN: 1516516362 ISBN-13(EAN): 9781516516360
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 117000.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer — typically non-public relations practitioners.The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included.Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.

Автор: Kerrigan, Ken
Название: Our future in public relations
ISBN: 1839095997 ISBN-13(EAN): 9781839095993
Издательство: Emerald
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Цена: 62330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.