Writing Winning Proposals: Public Relations Cases, Rebecca A. Gilliland, Thomas R. Hagley

Автор: Richard C. Freed, Joe Romano
Название: Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss
ISBN: 007139687X ISBN-13(EAN): 9780071396875
Издательство: McGraw-Hill
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Цена: 16010.00 T
Наличие на складе: Невозможна поставка.
Описание: The difference between a winning proposal and one that comes in second is only two to five points on a 100-point scale. Designed to narrow that gap, this book supplies all the tools needed to generate consistently successful proposals that elicit new clients and contracts and win over peers and senior management on a new project. The secret is in the authors' systematic, easy-to-understand method currently used to train hundreds of consultants at A.T. Kearney and KPMG Peat Marwick. It shows how to crystallize and develop key proposal messages and themes. And it uses an extensive selection of worksheets to help organize and sequence the key psychological decisions necessary to move the buyer-of the proposed service, product, or idea-from the current situation to the desired outcome. The second edition is a thorough and complete update on the winning concepts popularized in the first edition. Changes include: refinements in the original method resulting from the nearly 10 years of practical experience using this method at A.T. Kearney; new examples and new scenarios reflecting the new business environment; a new chapter on Fees; a new chapter on Collaboration; and two new appendices (on "voice" and presentation of proposals).

Автор: Foster John
Название: Writing Skills for Public Relations
ISBN: 0749465433 ISBN-13(EAN): 9780749465438
Издательство: Kogan Page
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Цена: 31670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.

Автор: Amer Adel
Название: Arabic Circles: An Introductory Language Text for Non-Native Speakers
ISBN: 1516506707 ISBN-13(EAN): 9781516506705
Издательство: Mare Nostrum (Eurospan)
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Цена: 100710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Developed to highlight the beauty of the Arabic language and maximize student learning, Arabic Circles: An Introductory Language Text for Non-Native Speakers is a skill-based language-acquisition textbook that focuses on a single form of Arabic.This introductory text approaches the language in manageable, accessible steps that foster an environment conducive to language-learning and allow students to access their own individual learning styles.Arabic Circles is intended for use in first-year courses for students with no previous exposure to the language.

Автор: Corner Andrew
Название: Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications
ISBN: 1516524705 ISBN-13(EAN): 9781516524709
Издательство: Mare Nostrum (Eurospan)
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Цена: 114490.00 T
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Описание: Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications is a primer text that helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences.Students are first introduced to the practice of public relations along with models, approaches, and career options. The text discusses writing mechanics, the need for good writing, and writing tone, as well as the importance of word choice, grammar, punctuation, and the process of editing, refining, and rewriting. The final chapter provides templates for business letters, press releases, web copy, and social media outlets.Successfully combining instruction on writing mechanics with an understanding of the demands of writing for public relations, Brief, Concise, and Clear is well suited to courses in the field, as well as those in advertising, marketing, and general business.

Автор: Wheeler, Adrian
Название: Writing for the media
ISBN: 1787566145 ISBN-13(EAN): 9781787566149
Издательство: Emerald
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Цена: 18960.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How to get better results from the stories you offer the media. How to use journalists` own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/infographics and pitching stories to the media.