Public Relations Cases, 

Автор: Daniel C. Hellinger
Название: Conspiracies and Conspiracy Theories in the Age of Trump
ISBN: 3030074587 ISBN-13(EAN): 9783030074586
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the constant tension between democracy and conspiratorial behavior in the new global order. It addresses the prevalence of conspiracy theories in the phenomenon of Donald Trump and Trumpism, and the paranoid style of American politics that existed long before, first identified with Richard Hofstadter. Hellinger looks critically at both those who hold conspiracy theory beliefs and those who rush to dismiss them. Hellinger argues that we need to acknowledge that the exercise of power by elites is very often conspiratorial and invites both realistic and outlandish conspiracy theories. How we parse the realistic from the outlandish demands more attention than typically accorded in academia and journalism. Tensions between global hegemony and democratic legitimacy become visible in populist theories of conspiracy, both on the left and the right. He argues that we do not live in an age in which conspiracy theories are more profligate, but that we do live in an age in which they offer a more profound challenge to the constituted state than ever before.

Автор: Illouz Eva
Название: The End of Love
ISBN: 0190914637 ISBN-13(EAN): 9780190914639
Издательство: Oxford Academ
Рейтинг:
Цена: 26920.00 T
Наличие на складе: Поставка под заказ.
Описание: Western culture has endlessly represented the ways in which love miraculously erupts in people's lives, the mythical moment in which one knows someone is destined for us; the feverish waiting for a phone call or an email, the thrill that runs our spine at the mere thought of him or her. Yet, a culture that has so much to say about love is virtually silent on the no less mysterious moments when we avoid falling in love, where we fall out of love, when the one whokept us awake at night now leaves us indifferent, or when we hurry away from those who excited us a few months or even a few hours before. In The End of Love, Eva Illouz documents the multifarious ways in which relationships end.

She argues that if modern love was once marked by the freedom to enter sexual and emotional bonds according to one's will and choice, contemporary love has now become characterized by practices of non-choice, the freedom to withdraw from relationships. Illouz dubs this process by which relationships fade, evaporate, dissolve, and break down "unloving." While sociology has classically focused onthe formation of social bonds, The End of Love makes a powerful case for studying why and how social bonds collapse and dissolve. Particularly striking is the role that capitalism plays in practices of non-choice and "unloving." The unmaking of social bonds, she argues, is connected to contemporary capitalism that is characterized by practices of non-commitment and non-choice, practices that enable the quick withdrawal from a transaction and the quick realignment of prices and the breaking of loyalties.

Unloving and non-choice have in turn a profound impact on society and economics as they explain why people may behaving fewer children, increasingly living alone, and having less sex. The End of Love presents a profound and original analysis of the effects of capitalism and consumer culture on personal relationships and of what the dissolution of personal relationships means for capitalism.

Автор: Madisson, Mari-Liis , Ventsel, Andreas
Название: Strategic Conspiracy Narratives
ISBN: 0367030985 ISBN-13(EAN): 9780367030988
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Conspiracy Narratives proposes an innovative semiotic perspective for analysing how contemporary conspiracy theories are used for shaping interpretation paths and identities of a targeted audience.

Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short
Название: Strategic Writing
ISBN: 1138037109 ISBN-13(EAN): 9781138037106
Издательство: Taylor&Francis
Рейтинг:
Цена: 107190.00 T
Наличие на складе: Нет в наличии.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Автор: Quesenberry, Keith A.,
Название: Social media strategy :
ISBN: 1538138174 ISBN-13(EAN): 9781538138175
Издательство: NBN International
Рейтинг:
Цена: 63360.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.

Название: Practitioner`s Guide to Public Relations Research, Measureme
ISBN: 1606491016 ISBN-13(EAN): 9781606491010
Издательство: McGraw-Hill
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Цена: 21680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.

Название:
ISBN: 1412987709 ISBN-13(EAN): 9781412987707
Издательство: Sage Publications
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Цена: 166850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

Автор: Bragg Steven M.
Название: Running an Effective Investor Relations Department: A Comprehensive Guide
ISBN: 0470630302 ISBN-13(EAN): 9780470630303
Издательство: Wiley
Рейтинг:
Цена: 52800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company`s dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information.

Автор: Fickle Tara
Название: The Race Card: From Gaming Technologies to Model Minorities
ISBN: 1479805955 ISBN-13(EAN): 9781479805952
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 25080.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Winner, 2020 American Book Award, given by the Before Columbus Foundation
How games have been used to establish and combat Asian American racial stereotypes
As Pok?mon Go reshaped our neighborhood geographies and the human flows of our cities, mapping the virtual onto lived realities, so too has gaming and game theory played a role in our contemporary understanding of race and racial formation in the United States. From the Chinese Exclusion Act and Japanese American internment to the model minority myth and the globalization of Asian labor, Tara Fickle shows how games and game theory shaped fictions of race upon which the nation relies. Drawing from a wide range of literary and critical texts, analog and digital games, journalistic accounts, marketing campaigns, and archival material, Fickle illuminates the ways Asian Americans have had to fit the roles, play the game, and follow the rules to be seen as valuable in the US.
Exploring key moments in the formation of modern US race relations, The Race Card charts a new course in gaming scholarship by reorienting our focus away from games as vehicles for empowerment that allow people to inhabit new identities, and toward the ways that games are used as instruments of soft power to advance top-down political agendas. Bridging the intellectual divide between the embedded mechanics of video games and more theoretical approaches to gaming rhetoric, Tara Fickle reveals how this intersection allows us to overlook the predominance of game tropes in national culture. The Race Card reveals this relationship as one of deep ideological and historical intimacy: how the games we play have seeped into every aspect of our lives in both monotonous and malevolent ways.

Название: Public Relations Cases
ISBN: 1138332127 ISBN-13(EAN): 9781138332126
Издательство: Taylor&Francis
Рейтинг:
Цена: 43890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts and demonstrates the breadth and sophistication of the public relations function, both in public and private sector organizations.

Название: Applied Crisis Communication and Crisis Management
ISBN: 1452217807 ISBN-13(EAN): 9781452217802
Издательство: Sage Publications
Рейтинг:
Цена: 120390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.

Автор: Swann
Название: Cases in Public Relations Management
ISBN: 1138088870 ISBN-13(EAN): 9781138088870
Издательство: Taylor&Francis
Рейтинг:
Цена: 86760.00 T
Наличие на складе: Невозможна поставка.
Описание: Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today`s strategic public relations manager, with the help of extensive supplemental materials.