Advertising and the World Wide Web, 

Автор: Fred E. Hahn
Название: Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, 3rd Edition
ISBN: 0471273503 ISBN-13(EAN): 9780471273509
Издательство: Wiley
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Поставка под заказ.
Описание: How to create Madison Avenue advertising on a Main Street budget? This third edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers and brochures to direct mail, radio, catalogues, and publicity. This new edition has also been revised and expanded to include advertising over the internet and new desktop publishing techniques. It reveals which sites are worthwhile forums and wt internet tactics work. Hahn presents thorough and engaging information on the best ways to harness technology and to grab attention through a number of venues. In addition, he enlists experts like Tom Davis to speak on Yellow Page advertising; Robert Killian to explain Brand Equity Analysis; and other experts in their respective fields to comment on the best ways to harness technology and to grab attention through a number of venues. Fred E. Hahn (Evanston, IL) is an independent consultant with more than thirty-five years of experience in the advertising business.

Автор: Jones J
Название: The Ultimate Secrets of Advertising
ISBN: 076192244X ISBN-13(EAN): 9780761922445
Издательство: Sage Publications
Рейтинг:
Цена: 120390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on state-of-the-art research, this volume is a thorough study of advertising accountability and the comparison of investment and return. John Phillip Jones analyzes and clarifies the latest research into terms that professionals and students can use. He provides answers to the principle questions facing advertising professionals today, setting out a methodology that covers the creative process, budgets and media with the ultimate goal of the measurement of effect.

Автор: Andrew Ingram
Название: An Advertiser`s Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium
ISBN: 0470012927 ISBN-13(EAN): 9780470012925
Издательство: Wiley
Рейтинг:
Цена: 43290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it's role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury's, British Airways, Carphone Warehouse, BT and thritish Government.

Автор: John Wilmshurst
Название: Fundamentals of Advertising
ISBN: 0750615621 ISBN-13(EAN): 9780750615624
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Useful for both professionals and students, this book covers advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. It uses examples to illustrate their themes and contains a series of guidelines and checklists of value not only to students but also to those who apply the various techniques.

Автор: Roetzer Paul
Название: The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, Seo, Content, Advertising, and Web Firms
ISBN: 1118131363 ISBN-13(EAN): 9781118131367
Издательство: Wiley
Рейтинг:
Цена: 25350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.

Автор: Brauneis
Название: The Relationship of Body Weight and Skepticism towards Advertising
ISBN: 3658148608 ISBN-13(EAN): 9783658148607
Издательство: Springer
Рейтинг:
Цена: 60940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study’s findings support a general direct influence of body weight on skepticism towards advertising. The second study finds out that specific products influence the relation of body weight, self-esteem and skepticism towards advertising. The third study discovers seasons as a crucial factor on the relationship. The fourth study shows that overweight models cause higher levels of skepticism towards advertising among normal weight and overweight women.