Diversity in Advertising: Broadening the Scope of Research Directions, Williams Jerome D., Lee Wei-Na, Haugtvedt Curtis P.

Автор: Guo Lei, McCombs Maxwell
Название: The Power of Information Networks: New Directions for Agenda Setting
ISBN: 1138847747 ISBN-13(EAN): 9781138847743
Издательство: Taylor&Francis
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Цена: 158230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research.

Автор: Alison Novak, Emaani El-Burki
Название: Defining Identity and the Changing Scope of Culture in the Digital Age
ISBN: 1522502122 ISBN-13(EAN): 9781522502128
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book explores a multitude of topics pertaining to self-hood, self-expression, human interaction, and perceptions of civilization and culture in an age where technology has become integrated into every facet of our everyday lives"--

Автор: Travis N. Ridout
Название: New Directions in Media and Politics
ISBN: 0415537339 ISBN-13(EAN): 9780415537339
Издательство: Taylor&Francis
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Цена: 44910.00 T
Наличие на складе: Невозможна поставка.
Описание: This volume provides the information needed to synthesize peptides by solid-phase synthesis (SPS) - employing polymeric support (resins), anchoring linkages (handles), coupling reagents (activators), and protection schemes. It presents strategies for creating a wide variety of compounds for drug discovery and analyzes peptides, DNA, carbohydrates, conjugates of biomolecules, and small molecules.

Название: New directions in media and politics
ISBN: 1138559121 ISBN-13(EAN): 9781138559127
Издательство: Taylor&Francis
Рейтинг:
Цена: 47970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The field of media and politics is quickly changing as society transforms and new technologies develop. This text, now in its second edition, moves beyond rudimentary concepts and definitions to consider the exciting scholarly research that addresses the monumental changes in the media system of the United States and the world.

Автор: Travis N. Ridout
Название: New Directions in Media and Politics
ISBN: 0415537320 ISBN-13(EAN): 9780415537322
Издательство: Taylor&Francis
Рейтинг:
Цена: 122490.00 T
Наличие на складе: Невозможна поставка.
Описание: The field of media and politics is quickly changing as society transforms and new technologies develop continuously. Academic research in the area is rapidly breaking new ground to keep pace with the prolific media developments. This innovative, up-to-date text moves beyond rudimentary concepts and definitions to consider the exciting scholarly research that addresses the monumental recent changes in the media system of the United States and the world. This carefully crafted volume addresses the big questions that academic researchers are asking, exposing students to the rigorous scholarship in the field but making it readily understandable by undergraduate students. Each chapter starts with a "big question" about the impact of the news media, provides an overview of the more general topic, and then answers that question by appealing to the best, most-up-to-date research in the field. The volume as a whole is held together by an exploration of the rapidly changing media environment and the influence these changes have on individual political behavior and governments as a whole. New Directions in Media and Politics will make an ideal book for courses as it digs deeper into the questions that standard textbooks only hint at—and presents scholarly evidence to support the arguments made.

Название: New Directions in Media and Politics
ISBN: 1138559113 ISBN-13(EAN): 9781138559110
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The field of media and politics is quickly changing as society transforms and new technologies develop. This text, now in its second edition, moves beyond rudimentary concepts and definitions to consider the exciting scholarly research that addresses the monumental changes in the media system of the United States and the world.