Автор: Linda M. Cushman Название: A Practical Approach to Merchandising Mathematics ISBN: 1501395408 ISBN-13(EAN): 9781501395406 Издательство: Macmillan Рейтинг: Цена: 116430.00 T Наличие на складе: Невозможна поставка. Описание: This peer-reviewed new edition is dedicated to helping students master the mathematical concepts, techniques and analysis utilized in the merchandise buying and planning process.
Автор: Morgan, Tony Название: Visual Merchandising ISBN: 1780676875 ISBN-13(EAN): 9781780676876 Издательство: Laurence King Рейтинг: Цена: 25290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Автор: Boardman, Rosy , Parker-Strak, Rachel , Henninge Название: Fashion Buying and Merchandising ISBN: 1138616311 ISBN-13(EAN): 9781138616318 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing and computer-aided design.
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again.
Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.
Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers.
Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Автор: Christy Crutsinger Название: Fashion Retailing and Merchandising ISBN: 1847887856 ISBN-13(EAN): 9781847887856 Издательство: Bloomsbury Academic Цена: 17940.00 T Наличие на складе: Невозможна поставка.
Автор: Alessandra Vecchi, Chitra Buckley Название: Handbook of Research on Global Fashion Management and Merchandising ISBN: 152250110X ISBN-13(EAN): 9781522501107 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 325250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modelling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
Автор: Christy Crutsinger Название: Fashion Retailing and Merchandising ISBN: 1847887864 ISBN-13(EAN): 9781847887863 Издательство: Bloomsbury Academic Цена: 52800.00 T Наличие на складе: Невозможна поставка.
Автор: Berkhout, Constant Название: Assortment and merchandising strategy ISBN: 3030111628 ISBN-13(EAN): 9783030111625 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.
Автор: Pegler, Martin M. Kong, Anne Название: Visual merchandising and display ISBN: 1501315366 ISBN-13(EAN): 9781501315367 Издательство: Bloomsbury Рейтинг: Цена: 89100.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is devoted to one of the most important areas of Ramsey theory-the Ramsey theory of product spaces. It is a culmination of a series of recent breakthroughs by the two authors and their students who were able to lift this theory to the infinite-dimensional case. The book presents major results and methods in the area, such as Szemeredi`s regularity method and the hypergraph removal lemma.
Автор: Seaberg Название: Menu Design: Merchandising and Marketing, 4th Edit ISBN: 0471289833 ISBN-13(EAN): 9780471289838 Издательство: Wiley Рейтинг: Цена: 131950.00 T Наличие на складе: Поставка под заказ. Описание: Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant`s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
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