The Global Advertising Regulation Handbook, Mary Alice Shaver, Soontae An

Автор: Barrie Gunter
Название: Gambling Advertising: Nature, Effects and Regulation
ISBN: 1787699242 ISBN-13(EAN): 9781787699243
Издательство: Emerald
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Цена: 98910.00 T
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Описание: This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.

Автор: Shaver Mary
Название: Global Advertising Regulation Handbook
ISBN: 0765629690 ISBN-13(EAN): 9780765629692
Издательство: Taylor&Francis
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Цена: 63280.00 T
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Описание: This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information.

Автор: Lindsay Richard
Название: Ad Law: The Essential Guide to Advertising Law and Regulation
ISBN: 0749472898 ISBN-13(EAN): 9780749472894
Издательство: Неизвестно
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Цена: 80770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations.

Автор: Taskiran Nurdan Oncel, Yilmaz Recep
Название: Handbook of Research on Effective Advertising Strategies in the Social Media Age
ISBN: 146668125X ISBN-13(EAN): 9781466681255
Издательство: Mare Nostrum (Eurospan)
Цена: 353760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--

Автор: Helen Katz
Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
ISBN: 1138352632 ISBN-13(EAN): 9781138352636
Издательство: Taylor&Francis
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Цена: 127600.00 T
Наличие на складе: Невозможна поставка.
Описание: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.

Автор: Helen Katz
Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
ISBN: 1138352640 ISBN-13(EAN): 9781138352643
Издательство: Taylor&Francis
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Цена: 48990.00 T
Наличие на складе: Невозможна поставка.
Описание: This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. This book continues to be essential reading forstudents in advertising, media planning, communication and marketing courses andprofessionals pursuing a career in media planning, buying and research. The companion website to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Автор: Elif Esiyok
Название: Handbook of Research on New Media Applications in Public Relations and Advertising
ISBN: 1799832015 ISBN-13(EAN): 9781799832010
Издательство: Mare Nostrum (Eurospan)
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Цена: 237470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today's consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success.

The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Автор: Recep Yilmaz
Название: Handbook of Research on Narrative Advertising
ISBN: 1522597905 ISBN-13(EAN): 9781522597902
Издательство: Mare Nostrum (Eurospan)
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Цена: 278130.00 T
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Описание: Investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, this is a valuable text for business professionals, copywriters, students, and practitioners.

Название: Routledge Handbook of Political Advertising
ISBN: 0367872676 ISBN-13(EAN): 9780367872670
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Невозможна поставка.
Описание: This Handbook provides the most comprehensive overview of the role of electoral advertising on TV and the new forms of advertising on the Internet and social network sites in countries from all parts of the world currently available. Thematic chapters summarize research on crosscutting issues including, political and electoral