Handbook of Research on New Media Applications in Public Relations and Advertising, Elif Esiyok
Автор: Recep Yilmaz Название: Handbook of Research on Narrative Advertising ISBN: 1522597905 ISBN-13(EAN): 9781522597902 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 278130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, this is a valuable text for business professionals, copywriters, students, and practitioners.
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
Автор: Jack W. Plunkett Название: Plunkett`s Advertising & Branding Industry Almanac 2018: Advertising, Marketing, Public Relations & Branding Industry Market Research, Statistics, Trends & Leading Companies ISBN: 162831463X ISBN-13(EAN): 9781628314632 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 317670.00 T Наличие на складе: Невозможна поставка. Описание: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Автор: Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley Название: Advertising and Public Relations Research ISBN: 113886028X ISBN-13(EAN): 9781138860285 Издательство: Taylor&Francis Цена: 101570.00 T Наличие на складе: Невозможна поставка. Описание: Advertising and Public Relations Research is designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs. To satisfy the objectives of most undergraduate and masters' level courses, the book concentrates on the uses and applications of research in advertising and public relations situations. Although the design and conduct of research is covered in ample detail, the primary goal of the book is not to make researchers of the readers themselves. Instead, the authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations. Advertising and Public Relations Research has been carefully crafted to enhance learning and comprehension. Each chapter begins with a bullet-point list of learning objectives. The text material (supplemented by plentiful exhibits) features the authors' clear, readable writing and applied orientation. Chapters conclude with a brief summary, discussion questions to help expand and test students' comprehension, suggested research exercises, and sources for additional information. The new edition of Advertising and Public Relations Research features several new chapters, as well as deeper content in existing areas based on feedback from students, instructors, and practitioners. New coverage includes: New, separate chapter devoted to focus groups New, separate chapter on in-depth interviews New chapter on content analysis Greatly expanded chapters covering all forms of qualitative research Updated examples and case studies throughout the book A new feature for this edition is an online instructor's manual, which includes a detailed chapter guide, PowerPoint slides, and sample test questions for each chapter.
Автор: Samet Kavoglu, Meryem Salar Название: Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities ISBN: 1799817342 ISBN-13(EAN): 9781799817345 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 174630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further.
Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
Автор: Samet Kavo??lu, Meryem Salar Название: Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities ISBN: 1799817350 ISBN-13(EAN): 9781799817352 Издательство: Mare Nostrum (Eurospan) Цена: 146910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in powerÔÇöno matter what type of political system is establishedÔÇöwant to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
Автор: Taskiran Nurdan Oncel, Yilmaz Recep Название: Handbook of Research on Effective Advertising Strategies in the Social Media Age ISBN: 146668125X ISBN-13(EAN): 9781466681255 Издательство: Mare Nostrum (Eurospan) Цена: 353760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--
Автор: Helen Katz Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ISBN: 1138352632 ISBN-13(EAN): 9781138352636 Издательство: Taylor&Francis Рейтинг: Цена: 127600.00 T Наличие на складе: Невозможна поставка. Описание: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.
Автор: Helen Katz Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ISBN: 1138352640 ISBN-13(EAN): 9781138352643 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Невозможна поставка. Описание: This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. This book continues to be essential reading forstudents in advertising, media planning, communication and marketing courses andprofessionals pursuing a career in media planning, buying and research. The companion website to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Автор: Paul Fornelli, Jody Mahler Название: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals ISBN: 1516590562 ISBN-13(EAN): 9781516590568 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 102790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.
Название: Media Controversy: Breakthroughs in Research and Practice ISBN: 1522598693 ISBN-13(EAN): 9781522598695 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 532230.00 T Наличие на складе: Нет в наличии. Описание: Media is rapidly evolving. From social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Consequently, it has become pivotal to develop new approaches for information processing, understanding, and redistributing.
Media Controversy: Breakthroughs in Research and Practice examines the effect of conflicting opinions and views of news outlets and other mass media outlets on cultures, individuals, and groups. It also examines the role of the internet, mobile phones, and other digital platforms in creating an environment for discussing and sharing the latest controversial news. Highlighting a range of topics such as censorship, media ethics, and media transparency, this publication is an ideal reference source for government officials, leaders, activists, professionals, policymakers, media specialists, academicians, and researchers interested in the various facets of media controversy.
Автор: Podnar Название: Corporate Communication ISBN: 113880472X ISBN-13(EAN): 9781138804722 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability.
In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola.
This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.
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