Strategic Communications in Russia, 

Автор: Turow
Название: Media Today
ISBN: 041553643X ISBN-13(EAN): 9780415536431
Издательство: Taylor&Francis
Цена: 32150.00 T
Наличие на складе: Есть
Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

Название: Epica Book 31
ISBN: 1350024716 ISBN-13(EAN): 9781350024717
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 79200.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

Автор: Jer?bek, Hynek
Название: Paul Lazarsfeld and the Origins of Communications Research
ISBN: 0367877392 ISBN-13(EAN): 9780367877392
Издательство: Taylor&Francis
Рейтинг:
Цена: 44910.00 T
Наличие на складе: Невозможна поставка.
Описание: Lazarsfeld was a key figure in the history of communications research. This monograph represents a detailed account of Lazarsfeld`s contributions as both a researcher and an institutional leader. It focuses on the years between 1931 and 1949, mentioning Lazarsfeld`s early work and innovative methodology in Vienna and in the U.S.

Автор: Tanja Dreher, Michael R. Griffiths, Timothy Laurie
Название: Unsettled Voices
ISBN: 0367485796 ISBN-13(EAN): 9780367485795
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: This book identifies the deep limitations and the violent consequences of the longstanding and constantly developing `free speech debates` typical of so many contexts in the West, and explores the possibilities to combat racism when liberal values are `weaponized` to target racialized communities.

Автор: Jihen Karoui, Farah Benamara, Veronique Moriceau
Название: Automatic Detection of Irony: Opinion Mining in Microblogs and Social Media
ISBN: 178630399X ISBN-13(EAN): 9781786303998
Издательство: Wiley
Рейтинг:
Цена: 146730.00 T
Наличие на складе: Нет в наличии.
Описание: In recent years, there has been a proliferation of opinion-heavy texts on the Web: opinions of Internet users, comments on social networks, etc. Automating the synthesis of opinions has become crucial to gaining an overview on a given topic. Current automatic systems perform well on classifying the subjective or objective character of a document.

However, classifications obtained from polarity analysis remain inconclusive, due to the algorithms' inability to understand the subtleties of human language. Automatic Detection of Irony presents, in three stages, a supervised learning approach to predicting whether a tweet is ironic or not. The book begins by analyzing some everyday examples of irony and presenting a reference corpus.

It then develops an automatic irony detection model for French tweets that exploits semantic traits and extralinguistic context. Finally, it presents a study of portability in a multilingual framework (Italian, English, Arabic).

Автор: Tsetsura Katerina, Kruckeberg Dean
Название: Strategic Communications in Russia: Public Relations and Advertising
ISBN: 0367543370 ISBN-13(EAN): 9780367543372
Издательство: Taylor&Francis
Рейтинг:
Цена: 42870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book serves as a reader exploring the scholarly inquiry, professional education and practice of Russian public relations and advertising in multiple contexts.

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Автор: Mangeya Hugh, Mhute Isaac, Jakaza Ernest
Название: Strategic Communications in Africa: The Sub-Saharan Context
ISBN: 1032123389 ISBN-13(EAN): 9781032123387
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture.

Автор: Percy, Larry (Larry Percy Consulting, USA)
Название: Strategic Integrated Marketing Communications
ISBN: 036777061X ISBN-13(EAN): 9780367770617
Издательство: Taylor&Francis
Рейтинг:
Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

Автор: Gartner Ulrich
Название: Corporate Communications in Restructuring Phases: Successfully Shaping Change with Strategic Communication
ISBN: 3658346256 ISBN-13(EAN): 9783658346256
Издательство: Springer
Цена: 60550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies.

Автор: Bernard Gauthier
Название: Strategic Communication in Canada: Planning Effective PR Campaigns
ISBN: 1773380761 ISBN-13(EAN): 9781773380766
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 61910.00 T
Наличие на складе: Невозможна поставка.
Описание: Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Readers are led through all the phases of developing communication strategy, from conducting a situation analysis right through to forming finished, polished strategy and drawing conclusions.

Автор: Percy, Larry (larry Percy Consulting, Usa)
Название: Strategic integrated marketing communications
ISBN: 0367770628 ISBN-13(EAN): 9780367770624
Издательство: Taylor&Francis
Рейтинг:
Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.