Branding the Nation: The Global Business of National Identity, Aronczyk Melissa
Автор: Simon Franklin Название: National Identity in Russian Culture (paperback) ISBN: 0521024293 ISBN-13(EAN): 9780521024297 Издательство: Cambridge Academ Рейтинг: Цена: 44350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The question of national identity has long been a vexed one in Russia, and is particularly pertinent in the post-Soviet period. This wide-ranging study, designed for students of Russian literature, culture, and history, explores aspects of national identity in Russian culture from medieval times to the present day.
Автор: Giesen Bernhard Название: Intellectuals and the German Nation: Collective Identity in an Axial Age ISBN: 0521639964 ISBN-13(EAN): 9780521639965 Издательство: Cambridge Academ Рейтинг: Цена: 35910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book proposes a theory of collective and national identity based on culture and language rather than power and politics. A study also of Germany before 1871, it shows how the codes of nineteenth-century German identity in turn became those of the divided Germany between 1945 and 1989.
Автор: Lee Alvin Название: Strategy of Global Branding and Brand Equity ISBN: 0415749115 ISBN-13(EAN): 9780415749114 Издательство: Taylor&Francis Рейтинг: Цена: 74510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?
This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer's loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand.
PBC uses a prospective predicting method which does not have to rely on a brand's past performance or a customer's purchase history for prediction. Choice data is gathered in the retail setting - at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Автор: Lбszlу Jбnos Название: Historical Tales and National Identity ISBN: 0415704707 ISBN-13(EAN): 9780415704700 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Social psychologists argue that people's past weighs on their present. Consistent with this view, Historical Tales and National Identity outlines a theory and a methodology which provide tools for better understanding the relation between the present psychological condition of a society and representations of its past. Author Janos Laszlo argues that various kinds of historical texts including historical textbooks, texts derived from public memory (e.g. media or oral history), novels, and folk narratives play a central part in constructing national identity. Consequently, with a proper methodology, it is possible to expose the characteristic features and contours of national identities.
In this book Laszlo enhances our understanding of narrative psychology and further elaborates his narrative theory of history and identity. He offers a conceptual model that draws on diverse areas of psychology - social, political, cognitive and psychodynamics - and integrates them into a coherent whole. In addition to this conceptual contribution, he also provides a major methodological innovation: a content analytic framework and software package that can be used to analyse various kinds of historical texts and shed new light on national identity. In the second part of the book, the potential of this approach is empirically illustrated, using Hungarian national identity as the focus. The author also extends his scope to consider the potential generalizations of the approach employed.
Historical Tales and National Identity will be of great interest to a broad range of student and academic readers across the social sciences and humanities: in psychology, history, cultural studies, literature, anthropology, political science, media studies, sociology and memory studies.
Автор: Kane Anne Название: Constructing Irish National Identity ISBN: 1137450444 ISBN-13(EAN): 9781137450449 Издательство: Springer Рейтинг: Цена: 27940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Author Anne Kane analyzes the intertwined cultural, political and social transformations that occur during historical events by focusing specifically on the case of the Irish Land War, a pivotal event in the formation of the modern Irish nation.
Автор: John Braithwaite Название: Global Business Regulation ISBN: 0521784999 ISBN-13(EAN): 9780521784993 Издательство: Cambridge Academ Цена: 64410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book assesses business regulation in the context of globalisation and policy-making through a number of case studies ranging from manufacturing to intellectual property. The study comprises material from 500 key players and policy-makers in business, government, trade forums, NGOs and lobby groups, as well as extensive archival research.
Автор: Kotler Philip Название: City-Centered Marketing: Why Local Is the Future of Global Business ISBN: 1118893816 ISBN-13(EAN): 9781118893814 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
Автор: Wheeler Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition ISBN: 1118099206 ISBN-13(EAN): 9781118099209 Издательство: Wiley Рейтинг: Цена: 0.00 T Наличие на складе: Невозможна поставка. Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
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