The Language of Branding, Lerman

Автор: Wheeler
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
ISBN: 1118099206 ISBN-13(EAN): 9781118099209
Издательство: Wiley
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Автор: Muller, Janet
Название: Language and conflict in northern ireland and canada
ISBN: 0230230652 ISBN-13(EAN): 9780230230651
Издательство: Springer
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Цена: 83850.00 T
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Описание: In a unique contribution to understanding the interaction of language policy and planning in modern conflict resolution, Janet Muller provides an insider account of the search for improved status for the Irish language in Northern Ireland from the 1980s.

Автор: Hoff Erika
Название: Research Methods in Child Language
ISBN: 1444331256 ISBN-13(EAN): 9781444331257
Издательство: Wiley
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Цена: 35850.00 T
Наличие на складе: Невозможна поставка.
Описание: The underlying knowledge and mechanisms that enable language acquisition are hidden inside the mind of the child, and researchers depend on an array of tools to better understand children s language skills and knowledge at different levels of development.

Автор: Labov
Название: The Language of Life and Death
ISBN: 1107656818 ISBN-13(EAN): 9781107656819
Издательство: Cambridge Academ
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Цена: 24290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Labov extends his widely used framework for narrative analysis to matters of greatest human concern: accounts of the danger of death, violence, premonitions and large-scale community conflicts. This book provides a rich range of narratives that grip the reader`s attention together with an analysis of how it is done.

Автор: Dasen
Название: Development of Geocentric Spatial Language and Cognition
ISBN: 110741248X ISBN-13(EAN): 9781107412484
Издательство: Cambridge Academ
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Цена: 40130.00 T
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Описание: When talking about the location of objects inside a room, we can use small-scale egocentric directions (right and left) or large-scale geocentric ones (North, South, East and West). This book explores children`s acquisition and use of spatial frames of reference in different cultural contexts, including Bali, India, Nepal, and Switzerland.

Автор: Mercer Sarah
Название: Psychology for Language Learning
ISBN: 0230301150 ISBN-13(EAN): 9780230301153
Издательство: Springer
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Цена: 65210.00 T
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Описание: Offering a timely snapshot of current theory and research in the field of psychology in foreign language learning, this book is accessible to both specialists and non-specialists. Each chapter focuses on a different psychological construct and provides an overview of current thinking in the area drawing on insights from educational psychology.

Автор: Tomasello Michael
Название: The New Psychology of Language: Cognitive and Functional Approaches to Language Structure, Volume I
ISBN: 1848725922 ISBN-13(EAN): 9781848725928
Издательство: Taylor&Francis
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Цена: 57150.00 T
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Описание: The New Psychology of Language volumes are a must-read for anyone interested in understanding how cognitive and functional linguistics has become the thriving perspective on the scientific study of language that it is today.

Автор: Altarriba
Название: Memory, Language, and Bilingualism
ISBN: 1107419867 ISBN-13(EAN): 9781107419865
Издательство: Cambridge Academ
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Цена: 48570.00 T
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Описание: From recent advances in studies on bilingual memory, to studies on the role of the brain in language processing and second language forgetting, this volume provides an integrated theoretical/real-world approach to second language learning, use and processing from a cognitive perspective.

Автор: Garcia Ofelia
Название: Oxford Handbook of Language and Society
ISBN: 0190212896 ISBN-13(EAN): 9780190212896
Издательство: Oxford Academ
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Цена: 153120.00 T
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Описание: This book challenges basic concepts that have informed the study of sociolinguistics. It proposes a critical poststructuralist perspective that examines the socio-historical context that led to the emergence of dominant sociolinguistic concepts and develops new theoretical and methodological tools that challenge these dominant concepts.

Автор: Donna Starks Howard Nicholas &
Название: Language Education and Applied Linguistics
ISBN: 0415534461 ISBN-13(EAN): 9780415534468
Издательство: Taylor&Francis
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Цена: 45930.00 T
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Описание: This book provides a framework for understanding the communicative repertoire, which students, teachers and teacher educators can use to explore plurilingual learning and use and the life experiences of plurilinguals in and outside classrooms.

Автор: Haberland, Hartmut
Название: Language Alternation, Language Choice and Language Encounter in International Tertiary Education
ISBN: 9400764758 ISBN-13(EAN): 9789400764750
Издательство: Springer
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Цена: 111790.00 T
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Описание: Reflecting the increased use of English as lingua franca in today`s university education, this volume maps the interplay and competition between English and other tongues in a learning community that in practice is not only bilingual but multilingual.

Автор: Larson Hall Jenifer
Название: A guide to doing statistics in second language research using SPSS and R
ISBN: 1138024570 ISBN-13(EAN): 9781138024571
Издательство: Taylor&Francis
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Цена: 91860.00 T
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Описание: In A Guide to Doing Statistics in Second Language Research Using SPSS and R, Second Edition, Jenifer Larson-Hall equips readers with a thorough understanding and the practical skills necessary to conducting and interpreting statisical research effectively using SPSS and R, ideal for graduate students and researchers in SLA, social sciences, and applied lingustics.