Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution, Cecilia Silvestri, Michela Piccarozzi, Barbara Aquilani

Автор: Cecilia Silvestri, Michela Piccarozzi, Barbara Aquilani
Название: Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
ISBN: 1799814203 ISBN-13(EAN): 9781799814207
Издательство: Mare Nostrum (Eurospan)
Цена: 175560.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economyÔÇöinnovation, customer satisfaction, and sustainabilityÔÇöand analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

Автор: Arboretti
Название: Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data
ISBN: 3319917390 ISBN-13(EAN): 9783319917399
Издательство: Springer
Рейтинг:
Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Chapter 1. The CUB models.- Chapter 2. Customer satisfaction heterogeneity.- Chapter 3. Ranking multivariate populations.- Chapter 4. Composite indicators and satisfaction profiles.- Chapter 5. Analyzing Survey Data Using Multivariate Rank-Based Inference

Автор: Eid
Название: Managing Customer Trust, Satisfaction, And Loyalty Through Information Com
ISBN: 1466636319 ISBN-13(EAN): 9781466636316
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. <br><br><em>Managing Customer Trust, Satisfaction, and Loyalty through Information Communication</em> highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organisational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.