Customer Relationship Marketing: Theoretical And Managerial Perspectives, Malhotra Naresh K, Agarwal James
Автор: Malhotra Naresh K, Agarwal James Название: Customer Relationship Marketing: Theoretical And Managerial Perspectives ISBN: 1944659749 ISBN-13(EAN): 9781944659745 Издательство: World Scientific Publishing Рейтинг: Цена: 58080.00 T Наличие на складе: Невозможна поставка. Описание: 'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'
Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer Research
Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
Автор: In Lee Название: Diverse Methods in Customer Relationship Marketing and Management ISBN: 1522556192 ISBN-13(EAN): 9781522556190 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty.Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
Автор: Andreas Meier, Laurent Donze Название: Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications ISBN: 1466600950 ISBN-13(EAN): 9781466600959 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.
Автор: IGI Global Название: Marketing and Customer Relationship Management ISBN: 1466646063 ISBN-13(EAN): 9781466646063 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1843380.00 T Наличие на складе: Невозможна поставка. Описание: This book bundle includes case studies and research on the technologies, strategies, and services involved in marketing and customer relationship management. These 16 scholarly titles cover topics on marketing, consumer management, customer relationship management, business technologies, electronic services, e-commerce, and much more.
Название: Multicultural Perspectives in Customer Behaviour ISBN: 1138008923 ISBN-13(EAN): 9781138008922 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.
Автор: V. Kumar; Werner Reinartz Название: Customer Relationship Management ISBN: 3662553805 ISBN-13(EAN): 9783662553800 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Поставка под заказ. Описание: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
Название: Contemporary Perspectives on Corporate Marketing ISBN: 1138206067 ISBN-13(EAN): 9781138206069 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.
Автор: Palmatier Название: Relationship Marketing in the Digital Age ISBN: 1138310026 ISBN-13(EAN): 9781138310025 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.
Название: Perspectives on Purpose ISBN: 0815387245 ISBN-13(EAN): 9780815387244 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing `purpose`. We`ll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry`s, amongst others.
Название: Perspectives on Impact ISBN: 1138321192 ISBN-13(EAN): 9781138321199 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a snapshot of how the `impact` industry is tackling the complex, multi-dimensional challenges facing our world.
Название: Perspectives on Impact ISBN: 0367112477 ISBN-13(EAN): 9780367112479 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a snapshot of how the `impact` industry is tackling the complex, multi-dimensional challenges facing our world.
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