Diverse Methods in Customer Relationship Marketing and Management, In Lee
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 105590.00 T Наличие на складе: Поставка под заказ. Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Автор: IGI Global Название: Marketing and Customer Relationship Management ISBN: 1466646063 ISBN-13(EAN): 9781466646063 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1843380.00 T Наличие на складе: Невозможна поставка. Описание: This book bundle includes case studies and research on the technologies, strategies, and services involved in marketing and customer relationship management. These 16 scholarly titles cover topics on marketing, consumer management, customer relationship management, business technologies, electronic services, e-commerce, and much more.
Название: Innovations in social marketing and public health communication ISBN: 3319198688 ISBN-13(EAN): 9783319198682 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Innovations in Social Marketing and Public Health Communication
Автор: Gummesson, Evert Название: Total relationship marketing ISBN: 0750686332 ISBN-13(EAN): 9780750686334 Издательство: Taylor&Francis Рейтинг: Цена: 29040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.
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