Varieties of Political Consumerism, Carolin V. Zorell

Автор: Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Название: Handbook of Research on Contemporary Consumerism
ISBN: 1522582703 ISBN-13(EAN): 9781522582700
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 255030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry.

The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Автор: Cheng Lu Wang
Название: Handbook of Research on the Impact of Fandom in Society and Consumerism
ISBN: 1799810488 ISBN-13(EAN): 9781799810483
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 255030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture.

The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Автор: Sabyasachi Dasgupta, Priya Grover
Название: Optimizing Millennial Consumer Engagement With Mood Analysis
ISBN: 1522556907 ISBN-13(EAN): 9781522556909
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 208830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

Автор: Zorell
Название: Varieties of Political Consumerism
ISBN: 3319910469 ISBN-13(EAN): 9783319910468
Издательство: Springer
Рейтинг:
Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides an analysis of the politics of consumption and how the `educated consumer` plays a vital role in advancing responsible market practices and consumption.

Автор: Eric Arnould, Melea Press, Emma Salminen, Jack S. Tillotson
Название: Consumer Culture Theory: Development, Critique, Application and Prospects
ISBN: 1680835602 ISBN-13(EAN): 9781680835601
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 62830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide to help readers find their way through existing Consumer Culture Theory literature, the most current conceptual and methodological developments, managerial implications, and potential avenues of future importance.

Автор: Doran
Название: A Political Economy of Attention, Mindfulness and Consumerism
ISBN: 0367179261 ISBN-13(EAN): 9780367179267
Издательство: Taylor&Francis
Рейтинг:
Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing together lively debates from the new economics of transition, resilience and well-being, sustainable consumption, and the emerging role of mindfulness in popular culture, this book speaks to audiences from both the sustainability disciplines and students of Buddhism and mindfulness.

Автор: Sumesh Singh Dadwal
Название: Innovations in Technology and Marketing for the Connected Consumer
ISBN: 1799801322 ISBN-13(EAN): 9781799801320
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 146910.00 T
Наличие на складе: Нет в наличии.
Описание: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Автор: Ana Maria Soares, Maher Georges Elmashhara
Название: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
ISBN: 1799822206 ISBN-13(EAN): 9781799822202
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 193110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience.

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Автор: Farzana Quoquab, Ramayah Thurasamy, Jihad Mohammad
Название: Driving Green Consumerism Through Strategic Sustainability Marketing
ISBN: 1522529128 ISBN-13(EAN): 9781522529125
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 208830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for anyone interested in aspects of green consumerism.

Автор: Ree C. Ho
Название: Strategies and Tools for Managing Connected Consumers
ISBN: 1522596984 ISBN-13(EAN): 9781522596981
Издательство: Mare Nostrum (Eurospan)
Цена: 205130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.

Автор: Bostrom, Magnus (orebro University) Micheletti, Michele (stockholm University) Oosterveer, Peter (wageningen University)
Название: Oxford handbook of political consumerism
ISBN: 0190629037 ISBN-13(EAN): 9780190629038
Издательство: Oxford Academ
Рейтинг:
Цена: 150480.00 T
Наличие на складе: Невозможна поставка.
Описание: ITIL(R) Intermediate Release, Control and Validation - 4 daysThe four courses in Service Capability is aimed at students who need deep knowledge of the processes and the roles of ITIL. Service Lifecycle covered in the course but the primary focus is on processes, functions, roles and activities of its application and use by lifecycle. The courses within the Service Capability is role-based modules, each with a separate certification. Each course includes a grouping of processes and roles within ITIL is intended to give participants a specific knowledge of the practice and application related to the daily work.You`ll learn You get a deeper understanding of the part of the ITIL framework which deals with testing, validation and deployment of services. The course is aimed primarily at people working actively to plan and execute changes in IT services. You get a deeper understanding of the interaction between the requirements definition, testing and deployment as well as the importance of having a well functioning configuration management.Target groupThe target group of the ITIL Expert Qualification: Release, Control and Validation is:¢ Individuals who have attained the ITIL Foundation certificate in Service Management and who wish to advance to higher level ITIL certifications.¢ Individuals who require a deep understanding of ITIL Certificate in Release, Control and Validation processes and how it may be used to enhance the quality of IT service support within an organization.¢ IT professionals that are working within an organization that has adopted and adapted ITIL who need to be informed about and thereafter contribute to an ongoing service improvement programme¢ Operational staff involved in Change Management, Release and Deployment Management, Service Validation and Testing, Service Asset and Configuration Management, Request Fulfilment, Service Evaluation and Knowledge Management, who wish to enhance their role-based capabilities.This may include but is not limited to, IT professionals, business managers and business process owners.ExamThe examination is closed book and made up of multiple choice questions based on a scenario. Students will be allowed 120 minutes to answer the questions. You need at least 70% (28/40 points) to pass.PrerequisitesCandidates wishing to pass the exam for this qualification must already hold the ITIL Foundation Certificate.

Автор: David J. Burns
Название: Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
ISBN: 152256120X ISBN-13(EAN): 9781522561200
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 208830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society.Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.