Marketing Transformation: Marketing Practice in an Ever Changing World, Patricia Rossi; Nina Krey
Автор: Kotler Philip Название: Marketing 4.0: From Products to Customers to the Human Spirit ISBN: 1119341205 ISBN-13(EAN): 9781119341208 Издательство: Wiley Рейтинг: Цена: 22170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Автор: Chernev Alexander Название: Strategic Marketing Management ISBN: 1936572508 ISBN-13(EAN): 9781936572502 Издательство: Неизвестно Цена: 91890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Steeds meer mensen ondervinden dat projectmanagement in een transitie terecht is gekomen. Van oudsher bekende en op zichzelf goede methoden en technieken zijn tegen hun grenzen aangelopen. Nieuwe inzichten en aanpakken winnen terrein. Geen wonder dat ook de inhoud en het nut van bestaande instituties op het gebied van projectmanagement, zoals vak- en certificeringsorganisaties meer en meer ter discussie worden gesteld. Ervaren projectmanagers beschouwen de uitgedijde methoden en technieken en de strakke certificeringen steeds meer als een keurslijf in plaats van als nuttige hulpmiddelen.Niet alleen projectmanagers hebben er last van. Ook lijnmanagers van grote organisaties kampen met het probleem. Velen zien om zich heen dat projecten niet naar wens verlopen, terwijl medewerkers toch volgens de voorgeschreven opgelegde procedures lijken te handelen. Het is alsof managers en medewerkers hun gezonde verstand thuislaten en procedures laten regeren over hun professionele handelen zonder oog te hebben voor de gevolgen ervan. Daarnaast zien we dat in de praktijk nieuwe aanpakken gretig worden omarmd als de heilige graal, zonder rekening te houden met de enorme omslag die dat betekent, niet alleen voor de directbetrokkenen maar zelfs voor de hele organisatie. Het risico is niet denkbeeldig dat de introductie van de nieuwe aanpak het werken in projecten verder bemoeilijkt en dat we zo het kind met het badwater weggooien.Transitie van projectmanagement betekent ook transitie voor de projectmanager. Daarom vonden we het hoog tijd een boek te schrijven voor deze projectmanager in transitie dat een nieuwe richting voor het vak aangeeft. In dit boek verkennen of beschrijven we een aantal belangrijke aspecten van die transitie. Zes auteurs hebben ieder een of meer hoofdstukken voor hun rekening genomen.Het eerste hoofdstuk analyseert de oorsprong van de begrippen `project` en `projectmanagement` en maakt duidelijk dat de huidige visies op het vak een doodlopende weg in dreigen te slaan. Het vervolghoofdstuk brengt een aantal stromingen in de projectmanagementwereld tot anno 2017 in beeld en slaat een brug tussen de projecten en organisaties.Hoofdstuk 3 stelt dat projectmanagementmethoden en projectmanagers ten onrechte zo veel mogelijk emoties en irrationaliteit negeren. We kunnen maar beter onder ogen zien dat ze een onlosmakelijk aspect zijn van ieder project en leren daarmee om te gaan.Een apart hoofdstuk wordt gewijd aan wicked vraagstukken, een type opgave dat kenmerken van volstrekte onvoorspelbaarheid vertoont en toch aan de orde van dag is. De bestaande projectmanagementmethoden bieden hierbij weinig houvast. Maar welke aanpak werkt dan wel?In het hoofdstuk over competenties en competentieontwikkeling staat de competentie-ontwikkeling van de projectmanager, zijn waarden en drijfveren centraal. Wat zijn competenties, competentie-frameworks en welke zijn belangrijk voor mij als projectmanager? Hoe kan de projectmanager de steeds belangrijker wordende gedragscompetenties ontwikkelen? In hoeverre kan de veel gebruikte ICB 4 van IPMA daarbij helpen?In het laatste hoofdstuk wordt een aantal scenario`s beschreven voor de mogelijke ontwikkeling van de professie, gebaseerd op een aantal trends. De trends zijn door de auteurs van dit boek geselecteerd mede op basis van soms verrassende gezichtspunten van ervaren collega`s uit het veld.Door het boek heen staan inspirerende verhalen die zijn opgetekend uit de mond van projectmanagers die op zeer verschillende terreinen succesvolle projecten hebben uitgevoerd. Zowel een feest van herkenning als een bron van nieuwe inzichten.
Автор: Patricia Rossi; Nina Krey Название: Marketing Transformation: Marketing Practice in an Ever Changing World ISBN: 3319687492 ISBN-13(EAN): 9783319687490 Издательство: Springer Рейтинг: Цена: 186330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.
Автор: Walter Jesse Название: Overnight Marketing Transformation ISBN: 1456632302 ISBN-13(EAN): 9781456632304 Издательство: Неизвестно Рейтинг: Цена: 22950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Grow your business faster with an overnight marketing transformation and take the mystery out of internet marketing. Jesse Alexander Walter goes into detail on how you can take action as a business owner to change the way you look at and execute your marketing to grow your customer base faster and improve your current condition. Jesse shares key strategies and principles he has developed and compiled over decades of marketing experience. He has helped save struggling companies and transformed them into lead generating machines. He has also taken successful businesses to the next level.
Jesse has consulted and worked with companies with revenues in the $100+ million-dollar range, to small local Mom and Pop businesses. Each business wanted to get to the next level in their industry and market, and through one on one coaching, strategy development and targeted execution, they were able to accomplish their goals. By using internet marketing strategies, Jesse has guided businesses to better position themselves for success while avoiding the costly pitfalls so common in today's complex and overwhelming internet advertising landscape.
This book is written in clear to understand language to help you grasp the strategies necessary to grow your business to new heights, and create an overnight marketing transformation.
Through this book you will:
- Find the next step to growing your businesses - Stop wasting your time on marketing that doesn't work - Find opportunities you didn't know existed and make new connections - Stop losing customers and grow your business faster - Take the mystery out of internet marketing
To learn one of Jesse's best lessons read the back cover of his book: "Take caution with specialists."
Автор: Douglas Brownlie, Paul Hewer, Finola Kerrigan Название: Celebrity, Convergence and Transformation ISBN: 0367230860 ISBN-13(EAN): 9780367230869 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.
Автор: Mishra Amitabh P., Ranjan Ashish Название: A Modern Playbook of Digital Transformation ISBN: 9353285755 ISBN-13(EAN): 9789353285753 Издательство: Sage Publications Рейтинг: Цена: 16890.00 T Наличие на складе: Поставка под заказ. Описание: In order for successful business transformation to occur, there’s an inner transformation that must happen. The innumerable professional forces that tug pell-mell from every imaginable quarter, need to be organized and personal demons exorcized or at least managed. This book takes you through the transformative journey of Dillon, the presumptive head of Digital in one of the world’s largest footwear manufacturers, his private and professional struggle and victory. This modern parable answers the quintessential question: What makes a leader great? Read the step-by-step digital transformation execution plan, complete with tools, artefacts, lessons, pitfalls to avoid and best practices from the industry. If you’ve ever wished for a book that didn’t shy away from delving into the ‘how’ of the execution journey, and while doing so took you on an enjoyable roller coaster ride, look no further. Grab this!
The technology adoption on the information highway is supersonic. Digital is perhaps at the crux of this metamorphosis as Digital Transformative best practices hold the centrestage in this decade. Understanding the Digital best practices and strategies would not only open the doors to a number of opportunities but also help understand as to how do we integrate, synergise, blend all the mixes in this concoction in the right proportion along with other factors in order to achieve the best deliverables. This book not only talks of Digital marketing but many of its advanced versions and combinations, that we see soon in the impending decade, albeit in different versions.
Whether you are an Individual, entrepreneur, media marketer, brand marketer or a student, this book will help you build your brand.
You could Scale your business regionally, nationally and globally. What's even interesting is that you choose your audience, you choose the genre and You could also generate volumes of customers, converse with them, educate them about your product and engage them like never before.
So let's do this journey together and see where does all this head to?
Автор: Wirtz Jochen Et Al Название: Services Marketing: People, Technology, Strategy (Eighth Edition) ISBN: 1944659013 ISBN-13(EAN): 9781944659011 Издательство: World Scientific Publishing Рейтинг: Цена: 52800.00 T Наличие на складе: Поставка под заказ. Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Название: Innovations in social marketing and public health communication ISBN: 3319198688 ISBN-13(EAN): 9783319198682 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Innovations in Social Marketing and Public Health Communication
Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing—drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power.
Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies. Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the road to pricing excellence. This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation.
Автор: Glanfield, Keith Название: Brand transformation ISBN: 1138064300 ISBN-13(EAN): 9781138064300 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results.
Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm's branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm's implementation plan.
This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers
Автор: Brock Название: At The Intersection Of Education, Marketing, And Transformation ISBN: 1618113127 ISBN-13(EAN): 9781618113122 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 39730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored.
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