Marketing and PR, Nick Wilde & Philip R. Holden

Автор: Cate Farrall, Marianne Lindsley
Название: Professional English in Use Marketing Book with answers
ISBN: 0521702690 ISBN-13(EAN): 9780521702690
Издательство: Cambridge University Press
Рейтинг:
Цена: 49610.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Название: Market Leader 3rd Ed Marketing
ISBN: 1408220075 ISBN-13(EAN): 9781408220078
Издательство: Pearson Education
Рейтинг:
Цена: 16660.00 T
Наличие на складе: Есть
Описание: The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.

Автор: Shaw, Stephen
Название: Airline marketing and management
ISBN: 1409401499 ISBN-13(EAN): 9781409401490
Издательство: Taylor&Francis
Рейтинг:
Цена: 38780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today`s airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u

Автор: Ryan Damian
Название: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
ISBN: 0749478438 ISBN-13(EAN): 9780749478438
Издательство: TBS/GBS
Рейтинг:
Цена: 27440.00 T
Наличие на складе: Невозможна поставка.
Описание: Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

Название: Guerrilla Marketing Attack
ISBN: 0395502209 ISBN-13(EAN): 9780395502204
Издательство: HarperCollins USA
Цена: 15790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

Автор: Kingsnorth Simon
Название: Digital Marketing Strategy
ISBN: 074947470X ISBN-13(EAN): 9780749474706
Издательство: TBS/GBS
Рейтинг:
Цена: 39590.00 T
Наличие на складе: Поставка под заказ.
Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

Автор: Zahay, Debra (Author)
Название: Digital Marketing Management: A Handbook for the Current (or Future) CEO
ISBN: 1606499246 ISBN-13(EAN): 9781606499245
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 18390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.

Автор: Kumar, V. Shah, D.
Название: Handbook of Research on Customer Equity in Marketing
ISBN: 1781004978 ISBN-13(EAN): 9781781004975
Издательство: Edward Elgar Publishers
Рейтинг:
Цена: 263290.00 T
Наличие на складе: Поставка под заказ.
Описание: Customer equity has emerged as the most important metric to manage firm performance and value. Customer equity is the total combined customer lifetime values of all of a company`s customers and includes Value Equity, Brand Equity and Relationship Equity.

Автор: McIntyre Charles
Название: Multi-Channel Marketing, Branding and Retail Design
ISBN: 178635456X ISBN-13(EAN): 9781786354563
Издательство: Emerald
Рейтинг:
Цена: 108400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

Автор: Worth Ronald D., Bolton Holly R., Huval Julie
Название: A/E/C Marketing Fundamentals: Your Keys to Success
ISBN: 097692840X ISBN-13(EAN): 9780976928409
Издательство: Неизвестно
Цена: 41380.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Название: The Marketing Formula: 6 Steps That Will Make Marketing Easy
ISBN: 1546425586 ISBN-13(EAN): 9781546425588
Издательство: Неизвестно
Цена: 20110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing made easy You are overwhelmed with it all? You don't know where to start? The Marketing Formula(TM) will make it easy for you. Follow the six easy steps in this book and you will have a clear structure that will help you to stop wasting money and time on marketing activities that won't reach your target audience. No matter what industry you are in and what the nature of your business, I identified six steps that every start-up should go through. The book is packed with lots of practical tips and exercises. You will: - Develop a powerful marketing mindset- Discover your business values to know what you stand for- Define your ideal client to attract the perfect customer- Look at the market and competitors to discover trends- Create your story to stick in people's mind- Review your products and pricing- Create a 1-year marketing plan- Learn about time management- Enhance your networking skills and body languageChristine is a trained Coach and NLP Practitioner. She has worked in marketing and advertising for more than 10 years before she decided to start her own business as a Marketing and Creative Start-Up Coach. Now she is mentoring start-up students at universities throughout Europe as well as working with individuals and small businesses. With her hands-on approach, she has helped hundreds of individuals validating their business idea and creating a successful start-up. She is the founder of the Creative Start-Up Academy, online courses for start-ups and small businesses. She has also published 'The Start-Up Formula - 6 easy steps to start your own business'.

Название: HBR`s 10 Must Reads on Strategic Marketing
ISBN: 1422189880 ISBN-13(EAN): 9781422189887
Издательство: Perseus
Рейтинг:
Цена: 14950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.