Marketing and PR, Nick Wilde & Philip R. Holden

Автор: Cate Farrall, Marianne Lindsley
Название: Professional English in Use Marketing Book with answers
ISBN: 0521702690 ISBN-13(EAN): 9780521702690
Издательство: Cambridge University Press
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Цена: 49610.00 T
Наличие на складе: Поставка под заказ.
Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Название: Market Leader 3rd Ed Marketing
ISBN: 1408220075 ISBN-13(EAN): 9781408220078
Издательство: Pearson Education
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Цена: 16660.00 T
Наличие на складе: Есть
Описание: The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
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Цена: 33390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: Kumar, V. Shah, D.
Название: Handbook of Research on Customer Equity in Marketing
ISBN: 1781004978 ISBN-13(EAN): 9781781004975
Издательство: Edward Elgar Publishers
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Цена: 263290.00 T
Наличие на складе: Поставка под заказ.
Описание: Customer equity has emerged as the most important metric to manage firm performance and value. Customer equity is the total combined customer lifetime values of all of a company`s customers and includes Value Equity, Brand Equity and Relationship Equity.

Автор: Worth Ronald D., Bolton Holly R., Huval Julie
Название: A/E/C Marketing Fundamentals: Your Keys to Success
ISBN: 097692840X ISBN-13(EAN): 9780976928409
Издательство: Неизвестно
Цена: 41380.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: McIntyre Charles
Название: Multi-Channel Marketing, Branding and Retail Design
ISBN: 178635456X ISBN-13(EAN): 9781786354563
Издательство: Emerald
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Цена: 108400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

Автор: Kingsnorth Simon
Название: Digital Marketing Strategy
ISBN: 074947470X ISBN-13(EAN): 9780749474706
Издательство: TBS/GBS
Рейтинг:
Цена: 39590.00 T
Наличие на складе: Поставка под заказ.
Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

Автор: D. Gursoy/M. Sotiriadis
Название: The Handbook of Managing and Marketing Tourism Experiences
ISBN: 1786352907 ISBN-13(EAN): 9781786352903
Издательство: Emerald
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Цена: 246630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Автор: Santiago Lopez
Название: Value-based Marketing Strategy
ISBN: 162273033X ISBN-13(EAN): 9781622730339
Издательство: Неизвестно
Рейтинг:
Цена: 67440.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently; - How to apply the Value model to increase profitability, and solve major marketing problems. The book sets forth several new approaches for marketing and pricing decision-making: - The concept of Value integrates marketing, finance, economics and accounting, in order to link Value-based pricing with relationship marketing. - The law of supply and demand is restated with quantity as a function of Value instead of price; this makes it a more realistic and practical tool for understanding today s highly today s highly competitive business environment. - The confrontation and complementation concepts provide useful tools for guiding marketers into new segments, and pricing products accordingly. They play a key role for devising win-win strategies, not only with customers, but also with competitors. - The Value Matrix is a practical tool for understanding the product s positioning, analyzing its competition, setting prices and developing strategy. It aims at achieving an optimal balance between customer loyalty and product mix profitability. - The Value Life Cycle illustrates how Value acts as a force that constantly changes revenue, providing insight for developing strategies in each phase of the product s life cycle. - Analogies with physics illustrate how policy constraints create resistance to sales velocity, thereby determining the rate at which a firm advances towards its financial and marketing goals. - The strategy for pricing business services applies Value to balance supply with demand; this leads to increased revenue. - The marketing approach set forth unifies product portfolio and inventory management with Value-based pricing for maximizing income. Clear explanations and accessible language make this book ideal for marketing professionals and non-specialists. Advanced readers may refer to the appendices, where the subjects are analyzed further and the mathematical foundations are laid out; numerous solved problems of pricing and costs are included.

Автор: Sultan Kermally
Название: Marketing & Economics
ISBN: 1622731042 ISBN-13(EAN): 9781622731046
Издательство: Неизвестно
Рейтинг:
Цена: 60080.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Название: The Marketing Formula: 6 Steps That Will Make Marketing Easy
ISBN: 1546425586 ISBN-13(EAN): 9781546425588
Издательство: Неизвестно
Цена: 20110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing made easy You are overwhelmed with it all? You don't know where to start? The Marketing Formula(TM) will make it easy for you. Follow the six easy steps in this book and you will have a clear structure that will help you to stop wasting money and time on marketing activities that won't reach your target audience. No matter what industry you are in and what the nature of your business, I identified six steps that every start-up should go through. The book is packed with lots of practical tips and exercises. You will: - Develop a powerful marketing mindset- Discover your business values to know what you stand for- Define your ideal client to attract the perfect customer- Look at the market and competitors to discover trends- Create your story to stick in people's mind- Review your products and pricing- Create a 1-year marketing plan- Learn about time management- Enhance your networking skills and body languageChristine is a trained Coach and NLP Practitioner. She has worked in marketing and advertising for more than 10 years before she decided to start her own business as a Marketing and Creative Start-Up Coach. Now she is mentoring start-up students at universities throughout Europe as well as working with individuals and small businesses. With her hands-on approach, she has helped hundreds of individuals validating their business idea and creating a successful start-up. She is the founder of the Creative Start-Up Academy, online courses for start-ups and small businesses. She has also published 'The Start-Up Formula - 6 easy steps to start your own business'.

Автор: Shaw, Stephen
Название: Airline marketing and management
ISBN: 1409401499 ISBN-13(EAN): 9781409401490
Издательство: Taylor&Francis
Рейтинг:
Цена: 38780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today`s airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u