Mishra Amitabh P., Ranjan Ashish A Modern Playbook of Digital Transformation 9789353285753

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Автор: Mishra Amitabh P., Ranjan Ashish
Название: A Modern Playbook of Digital Transformation
ISBN: 9789353285753
Издательство: Sage Publications
Классификация:

Торговля и маркетинг

ISBN-10: 9353285755
Обложка/Формат: Paperback
Страницы: 312
Вес: 0.40 кг.
Дата издания: 03.09.2019
Серия: Economics/Business/Finance
Язык: English
Размер: 139 x 216 x 18
Читательская аудитория: Professional and scholarly
Ключевые слова: Sales & marketing
Рейтинг:
Поставляется из: Англии
Описание: In order for successful business transformation to occur, there’s an inner transformation that must happen. The innumerable professional forces that tug pell-mell from every imaginable quarter, need to be organized and personal demons exorcized or at least managed. This book takes you through the transformative journey of Dillon, the presumptive head of Digital in one of the world’s largest footwear manufacturers, his private and professional struggle and victory. This modern parable answers the quintessential question: What makes a leader great? Read the step-by-step digital transformation execution plan, complete with tools, artefacts, lessons, pitfalls to avoid and best practices from the industry. If you’ve ever wished for a book that didn’t shy away from delving into the ‘how’ of the execution journey, and while doing so took you on an enjoyable roller coaster ride, look no further. Grab this!

A Modern Playbook of Digital Transformation, Mishra Amitabh P., Ranjan Ashish