Handbook of Research on Narrative Advertising, Recep Yilmaz

Автор: Taskiran Nurdan Oncel, Yilmaz Recep
Название: Handbook of Research on Effective Advertising Strategies in the Social Media Age
ISBN: 146668125X ISBN-13(EAN): 9781466681255
Издательство: Mare Nostrum (Eurospan)
Цена: 353760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--

Автор: Takashi Ogata
Название: Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities
ISBN: 1522596941 ISBN-13(EAN): 9781522596943
Издательство: Mare Nostrum (Eurospan)
Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The concept of narrative has exerted a strong influence on a wide range of fields, from the humanities such as literature (and art and entertainment) to social studies, psychiatry, and psychology. The framework that allows access to narratives across a wide range of areas, from science to the humanities, has the potential to be improved as a fusion of cognitive science and artificial intelligence. Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities is a critical scholarly book that focuses on the significance of narratives and narrative generation in various aspects of human society. Featuring an array of topics such as philosophy, narratology, and advertising, this book is ideal for software developers, academicians, philosophy professionals, researchers, and students in the fields of cognitive studies, literary studies, and digital content design and development.

Автор: Takashi Ogata
Название: Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities
ISBN: 1522596933 ISBN-13(EAN): 9781522596936
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 193110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The concept of narrative has exerted a strong influence on a wide range of fields, from the humanities such as literature (and art and entertainment) to social studies, psychiatry, and psychology. The framework that allows access to narratives across a wide range of areas, from science to the humanities, has the potential to be improved as a fusion of cognitive science and artificial intelligence.

Toward an Integrated Approach to Narrative Generation: Emerging Research and Opportunities is a critical scholarly book that focuses on the significance of narratives and narrative generation in various aspects of human society. Featuring an array of topics such as philosophy, narratology, and advertising, this book is ideal for software developers, academicians, philosophy professionals, researchers, and students in the fields of cognitive studies, literary studies, and digital content design and development.

Автор: Helen Katz
Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
ISBN: 1138352632 ISBN-13(EAN): 9781138352636
Издательство: Taylor&Francis
Рейтинг:
Цена: 127600.00 T
Наличие на складе: Невозможна поставка.
Описание: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.

Автор: Helen Katz
Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
ISBN: 1138352640 ISBN-13(EAN): 9781138352643
Издательство: Taylor&Francis
Рейтинг:
Цена: 48990.00 T
Наличие на складе: Невозможна поставка.
Описание: This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. This book continues to be essential reading forstudents in advertising, media planning, communication and marketing courses andprofessionals pursuing a career in media planning, buying and research. The companion website to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Автор: Elif Esiyok
Название: Handbook of Research on New Media Applications in Public Relations and Advertising
ISBN: 1799832015 ISBN-13(EAN): 9781799832010
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 237470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today's consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success.

The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Автор: Batra Rajeev
Название: The Psychology of Design
ISBN: 0765647605 ISBN-13(EAN): 9780765647603
Издательство: Taylor&Francis
Рейтинг:
Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.

Автор: Recep Y?lmaz
Название: Narrative Advertising Models and Conceptualization in the Digital Age
ISBN: 1522523731 ISBN-13(EAN): 9781522523734
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

Автор: Roetzer Paul
Название: The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, Seo, Content, Advertising, and Web Firms
ISBN: 1118131363 ISBN-13(EAN): 9781118131367
Издательство: Wiley
Рейтинг:
Цена: 25350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.

Автор: Tobias Langner; Shintaro Okazaki; Martin Eisend
Название: Advances in Advertising Research (Vol. III)
ISBN: 3834946494 ISBN-13(EAN): 9783834946492
Издательство: Springer
Рейтинг:
Цена: 97820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Автор: Shaver Mary
Название: Global Advertising Regulation Handbook
ISBN: 0765629690 ISBN-13(EAN): 9780765629692
Издательство: Taylor&Francis
Рейтинг:
Цена: 63280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information.

Автор: Christodoulides
Название: Advances in Advertising Research (Vol. VII)
ISBN: 3658152192 ISBN-13(EAN): 9783658152192
Издательство: Springer
Рейтинг:
Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.