Developing an Integrated Marketing Plan, Eric Stewart Harvey

Название: E-Marketing in Developed and Developing Countries
ISBN: 1466639547 ISBN-13(EAN): 9781466639546
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. <em>E-Marketing in Developed and Developing Countries: Emerging Practices</em> aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

Автор: Persuit Jeanne M.
Название: Social Media and Integrated Marketing Communication: A Rhetorical Approach
ISBN: 1498516165 ISBN-13(EAN): 9781498516167
Издательство: Bloomsbury
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Цена: 41580.00 T
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Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

Автор: Akk???k
Название: Developing Sustainable Value In Economics, Finance, And Marketing
ISBN: 1466666358 ISBN-13(EAN): 9781466666351
Издательство: Mare Nostrum (Eurospan)
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Цена: 335410.00 T
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Описание: In an age of rising environmental concerns, it has become necessary for businesses to pay special attention the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well.Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology.

Автор: Rezaee Zabihollah
Название: Business Sustainability: Performance, Compliance, Accountability and Integrated Reporting
ISBN: 1783535040 ISBN-13(EAN): 9781783535040
Издательство: Taylor&Francis
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Цена: 40820.00 T
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Описание: Businesses are now expected to report not just on profit but on their impact on society, the broader economy and the environment. This book explains how to improve operational efficiency, financial reporting quality and compliance with all applicable laws, rules, regulations and standards.

Автор: Atkins Jill, Atkins Barry
Название: The Business of Bees: An Integrated Approach to Bee Decline and Corporate Responsibility
ISBN: 1783534354 ISBN-13(EAN): 9781783534357
Издательство: Taylor&Francis
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Цена: 47970.00 T
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Описание: The Business of Bees provides the first integrated account of diminishing bee populations from an interdisciplinary perspective. It explores the role of corporate responsibility and governance as they relate to this issue and examines what the impact will be on consumers, companies, stock markets and global society if bee populations continue to decline.

Автор: Greenberg
Название: Strategic Digital Marketing: How To Apply An Integrated Marketing And Roi Framework For Your Business
ISBN: 0071819509 ISBN-13(EAN): 9780071819503
Издательство: McGraw-Hill
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Цена: 36590.00 T
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Описание: Presents a crash course in digital marketing. This title combines the collective insights of top digital marketers, consultants, and academics - each one an expert in his or her field.

Автор: Berkowitz, Eric N.
Название: Essentials of Health Care Marketing 4 edf.
ISBN: 1284094316 ISBN-13(EAN): 9781284094312
Издательство: Jones & Bartlett
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Цена: 105590.00 T
Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market.
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.
New to the Fourth Edition:

Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform.
Chapter 4 now includes discussion of exchanges.
Chapter 10 addresses increasing amount of system consolidation.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 130430.00 T
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Описание: Innovations in Social Marketing and Public Health Communication

Автор: Persuit Jeanne M.
Название: Social Media and Integrated Marketing Communication: A Rhetorical Approach
ISBN: 0739171135 ISBN-13(EAN): 9780739171134
Издательство: Неизвестно
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Цена: 173190.00 T
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Описание: Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

Автор: Richard Hofmaier
Название: Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach
ISBN: 3110410257 ISBN-13(EAN): 9783110410259
Издательство: Walter de Gruyter
Цена: 49530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.

Название: Marketing in Developing Countries (RLE Marketing)
ISBN: 1138792535 ISBN-13(EAN): 9781138792531
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.