E-Marketing in Developed and Developing Countries, 

Автор: Akk???k
Название: Developing Sustainable Value In Economics, Finance, And Marketing
ISBN: 1466666358 ISBN-13(EAN): 9781466666351
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 335410.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an age of rising environmental concerns, it has become necessary for businesses to pay special attention the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well.Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology.

Автор: Hakan Hakansson
Название: Rethinking Marketing: Developing a New Understanding of Markets
ISBN: 0470021470 ISBN-13(EAN): 9780470021477
Издательство: Wiley
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Цена: 60140.00 T
Наличие на складе: Невозможна поставка.
Описание: Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US.

Автор: Marinov
Название: Marketing in the Emerging Markets of Islamic Countries
ISBN: 1403991731 ISBN-13(EAN): 9781403991737
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Название: Marketing in Developing Countries (RLE Marketing)
ISBN: 1138792535 ISBN-13(EAN): 9781138792531
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.