Social Media and Integrated Marketing Communication: A Rhetorical Approach, Persuit Jeanne M.

Автор: Persuit Jeanne M., McDowell Marinchak Christina L.
Название: Integrated Marketing Communication: Creating Spaces for Engagement
ISBN: 1498540023 ISBN-13(EAN): 9781498540025
Издательство: Bloomsbury
Рейтинг:
Цена: 89100.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.