Essentials of Health Care Marketing 4 edf., Berkowitz, Eric N.

Автор: Berkowitz Eric N.
Название: Essentials of Health Care Marketing 3 ed.
ISBN: 0763783331 ISBN-13(EAN): 9780763783334
Издательство: Jones & Bartlett
Цена: 183030 T
Наличие на складе: Поставка под заказ.
Описание: The Healthcare Industry Continues To Undergo Enormous Changes With New Laws And Policies, Fresh Innovations, And An Increasingly Educated Health Consumer. As Such, Healthcare Administrators Must Be Prepared To Shift Their Strategies In Order To Meet The Demands Of This Dynamic Market. Essentials Of Health Care Marketing, Third Edition Will Provide Your Students With A Foundational Knowledge Of The Principles Of Marketing And Their Particular Application In Health Care. Moreover, The Text Offers A Perspective On How These Principles Must Shift In Response To The Changing Environmental Forces That Are Unique To This Market. The Text Is A Complete Curriculum Of Marketing Management Tools And Techniques And Is Ideal For Graduate Courses, Though Advanced Undergraduates Can Readily Grasp The Level Of Presentation. Key Features: Filled With Examples From A Wide Array Of Health Care Providers, Health Systems, Hmos, Physician-Hospital Organizations, And More. ? Covers Fundamental Topics Such As Market Research, Strategy, And The Strategic Marketing Process. ? Chapters Include Learning Objectives, Key Terms, And Chapter Problems For Discussion. ? Accompanied By Downloadable Instructor'S Manual And Powerpoint Slides To Facilitate Course Instruction.

Автор: Bhagavan N. V.
Название: Essentials of Medical Biochemistry, 2 ed.
ISBN: 0124166873 ISBN-13(EAN): 9780124166875
Издательство: Elsevier Science
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Цена: 105540.00 T
Наличие на складе: Есть
Описание:

Essentials of Medical Biochemistry, Second Edition: With Clinical Cases is the most condensed, yet detailed biochemistry overview available on the topic. It presents contemporary coverage of the fundamentals of biochemistry, emphasizing relevant physiologic and pathophysiologic biochemical concepts.

Users will find basic and fundamental concepts that will aid students and professionals in biochemistry, medicine, and other healthcare disciplines. the text is a useful refresher that will help users meet USMLE and other professional licensing examination requirements, providing thorough introductions, key points, multicolored illustrations of chemical structures and figures, fact-filled tables, and recommended reading lists.

Автор: Bolter Julie; Timperley Susan; Bullock Simon; Newman Graham, Sherran Peter
Название: Cambridge Essentials Mathematics: Extension 9
ISBN: 0521723841 ISBN-13(EAN): 9780521723848
Издательство: Cambridge Academ
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Цена: 12210.00 T
Наличие на складе: Невозможна поставка.
Описание: A dynamic new course combining classbook, CD-ROM and online components to offer flexible, time saving and supportive materials.

Название: Neinstein`s Adolescent and Young Adult Health Care: A Practical Guide
ISBN: 1451190085 ISBN-13(EAN): 9781451190083
Издательство: Lippincott Williams & Wilkins
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Цена: 126990.00 T
Наличие на складе: Поставка под заказ.
Описание: BMA Medical Book Awards 2017?: BMA Medical Book of the Year 2017? and Paediatrics – First Prize The British Medical Association honored Neinstein’s Adolescent and Young Adult Health Care: A Practical Guide, 6th Edition with these prestigious awards. Highly regarded as the go-to-resource of adolescent medicine for more than 30 years, Neinstein’s Adolescent and Young Adult Health Care remains the #1 choice for those involved in the care of adolescents and young adults. The 6th Edition continues to deliver practical, authoritative guidance on everything from normal development to legal issues, psychosocial care, and special populations. Extensive updates include the addition of young adult health care; a new color design; numerous new chapters; more algorithms, photos, and bulleted text; and fresh perspectives from a new senior editor and two new associate editors. This renowned title is ideal for daily practice or board preparation, and is recommended by the American College of Physicians for their internal medicine library. The 6th Edition is a highly useful resource for pediatricians, family practitioners, gynecologists, internists, house staff, nurse practitioners, PAs, residents, medical students, and fellows, as well as school-based clinics, college health centers, juvenile detention centers, pediatric ERs, and other facilities that serve adolescents and young adults. Features: One of the first texts to incorporate young adults into the scope of adolescent health care. New full-color design and more clinical photos provide visual appeal and clarity. New chapters cover U.S. and world data on the health of adolescents and young adults, potential effects of technology use on youth, and the growing issues regarding transgender adolescents and young adults. New section explores special populations such as foster placement; young adults in the military; homeless, incarcerated, and immigrant youth and young adults; Native American youth, and more. More algorithms and bulleted lists make the text more readable and useful as a quick reference. Evidence based throughout, with numerous references provided for further research. Key topics include psychological issues, ways to develop rapport with teenagers, interviewing, sports medicine, LARC, HPV, substance abuse, and college health. Hundreds of useful websites on nearly every topic, where professionals, teenagers, and parents can find up-to-the-minute information. Now with the print edition, enjoy the bundled interactive eBook edition, which can be downloaded to your tablet and smartphone or accessed online and includes features like: Complete content with enhanced navigation Powerful search tools and smart navigation cross-links that pull results from content in the book, your notes, and even the web Cross-linked pages, references, and more for easy navigation Highlighting tool for easier reference of key content throughout the text Ability to take and share notes with friends and colleagues Quick reference tabbing to save your favorite content for future use

Название: Social Marketing and Public Health
ISBN: 0198717695 ISBN-13(EAN): 9780198717690
Издательство: Oxford Academ
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Цена: 48040.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

Название: Innes, J. Alastair Davidson`s Essentials of Medicine/Innes, J. Alastair. -Elsevier health sciences, 2015
ISBN: 070205593X ISBN-13(EAN): 9780702055935
Издательство: Elsevier Science
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Цена: 19640.00 T
Наличие на складе: Невозможна поставка.
Описание: Based on the contents of: Davidson`s principles and practice of medicine / edited by Brian R. Walker, Nicki R. Colledge, Stuart H. Ralston, Ian D. Penman; illustrations by Robert Britton. 22nd edition. 2014.

Автор: Johnston, James Fauber, Terri L.
Название: Essentials of Radiographic Physics and Imaging
ISBN: 0323339662 ISBN-13(EAN): 9780323339667
Издательство: Elsevier Science
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Цена: 106100.00 T
Наличие на складе: Поставка под заказ.
Описание:

Written by radiographers for radiographers, Essentials of Radiographic Physics and Imaging, 2^nd Edition follows the ASRT recommended curriculum and focuses on what the radiographer needs to understand to safely and competently perform radiographic examinations. This comprehensive radiologic physics and imaging text links the two subjects together so that you understand how they relate to each other - and to clinical practice. Prepare for success on the ARRT exam and the job with just the right amount of information on radiation production and characteristics, imaging equipment, film screen image acquisition and processing, digital image acquisition and display, image analysis, and the basic principles of computed tomography.

• 345 photos and line drawings encourage you to visualize important concepts.
• Strong pedagogy, including chapter objectives, key terms, outlines, bulleted chapter summaries, and specialty boxes, help you organize information and focus on what is most important in each chapter.
• Make the Physics Connection and Make the Imaging Connection boxes link physics and imaging concepts so you fully appreciate the importance of both subjects.
• Educator resources on Evolve, including lesson plans, an image collection, PowerPoint presentations, and a test bank, provide additional resources for instructors to teach the topics presented in the text.
• Theory to Practice boxes succinctly explain the application of concepts and describe how to use the information in clinical practice.
• Critical Concept boxes further explain and emphasize key points in the chapters.
• Math Application boxes use examples to show how mathematical concepts and formulas are applied in the clinical setting.
• An emphasis on the practical information highlights just what you need to know to ace the ARRT exam and become a competent practitioner.
• Numerous critique exercises teach you how to evaluate the quality of radiographic images and determine which factors produce poor images.
• A glossary of key terms serves as a handy reference.

• NEW Updated content reflects the newest curriculum standards outlined by the ARRT and ASRT, providing you with the information you need to pass the boards.
• NEW Critical Thinking Questions at the end of every chapter offer opportunity for review and greater challenge.
• NEW Chapter Review Questions at the end of every chapter allow you to evaluate how well you have mastered the material in each chapter.
• NEW Increased coverage of radiation protection principles helps you understand the ethical obligations to minimize radiation dosages, shielding, time and distance, how to limit the field of exposure and what that does to minimize dose, and technical factors and how they represent the quantity and quality of radiation.
• NEW Conversion examples and sample math problems give you the practice needed to understand complex concepts.
• NEW More images highlighting key concepts help you visualize the material.
• NEW Expansion of digital image coverage and ample discussion on differentiating between digital and film ensures you are prepared to succeed on your exams.
• NEW All-new section on manual vs. AEC use in Chapter 13 keeps you in the know.
• NEW and UPDATED Expanded digital fluoroscopy section, including up-to-date information on LCD and Plasma displays, familiarizes you with the equipment you will encounter.
• NEW Online chapter quizzes on Evolve feature 5-10 questions each and reinforce key concepts.
• NEW PowerPoint presentations with new lecture notes on Evolve and in-depth information in the notes section of ea
  

Автор: Wager, Karen A. (Medical University of South Carolina, Department of Health Administration) Lee, Frances Wickham (Medical University of South Carolina
Название: Health Care Information Systems: A Practical Appro ach for Health Care Management, Fourth Edition
ISBN: 1119337186 ISBN-13(EAN): 9781119337188
Издательство: Wiley
Рейтинг:
Цена: 89760.00 T
Наличие на складе: Поставка под заказ.
Описание: The bestselling guide to the field, updated with a new, more relevant perspective Health Care Information Systems is the gold-standard textbook for the field, providing in-depth coverage of real-world health information management. Merging general concepts with practical detail, this book provides students with a highly transferable skill set that transitions seamlessly into practice. This new fourth edition has been completely reworked to reflect the health care system's evolving needs, providing a big-picture health system perspective on information systems throughout the continuum of care. Coverage of new and emerging technologies and population health management offers engaging discussion of current shifts in the health care industry, and case studies have been updated and expanded to provide additional illustration of important concepts. Recent years have brought significant changes to the health care industry, and information management is becoming an increasingly critical part of managing health and healthcare; this book provides essential guidance toward all aspects of the field. Learn how information systems are used across the health care continuum Discover the role of IT in managing health, patient engagement, and care management Explore the latest technologies that facilitate the management of sensitive information Delve into increasing trends, such as population health management Health care reform, accountable care, and an increasingly global focus has turned the health care data stream into a deluge. Information systems are becoming increasingly powerful, but they are of little use unless backed by practitioners with a deep understanding of both information management and the health care system. Health Care Information Systems equips future health care managers to serve the needs of any health care organization.

Автор: Robert Lanza
Название: Essentials of Stem Cell Biology,
ISBN: 0124095038 ISBN-13(EAN): 9780124095038
Издательство: Elsevier Science
Рейтинг:
Цена: 176290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Suitable for scientists, researchers, practitioners, and students embracing the advances in stem cells, this book covers basic biology/mechanisms, early development, ectoderm, mesoderm, endoderm, and methods to the application of stem cells to specific human diseases, regulation and ethics, and patient perspectives.

Автор: Plichta
Название: Munros Statistical methods health care 6E
ISBN: 1451187947 ISBN-13(EAN): 9781451187946
Издательство: Lippincott Williams & Wilkins
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Цена: 90370.00 T
Наличие на складе: Поставка под заказ.
Описание: This text provides students with a solid foundation for understanding data analysis and specific statistical techniques. Focusing on the most current and frequently used statistical methods in today's health care literature, the book covers essential material for a variety of program levels including in-depth courses beyond the basic statistics course. Well-organized, clear text discussions and great learning tools help students overcome the complexities and fully comprehend the concepts of this often intimidating area of study.

Название: Clinical Epidemiology The Essentials 5th Edition bu Fletcher MD MSc, Robert, Fletcher MD MSc, Suzanne W.,2014
ISBN: 1451144474 ISBN-13(EAN): 9781451144475
Издательство: Lippincott Williams & Wilkins
Рейтинг:
Цена: 46850.00 T
Наличие на складе: Невозможна поставка.
Описание: Now in its Fifth Edition, Clinical Epidemiology: The Essentials is a comprehensive, concise, and clinically oriented introduction to the subject of epidemiology. Written by expert educators, this text introduces students to the principles of evidence-based medicine that will help them develop and apply methods of clinical observation in order to form accurate conclusions. The Fifth Edition includes more complete coverage of systematic reviews and knowledge management, as well as other key topics such as abnormality, diagnosis, frequency and risk, prognosis, treatment, prevention, chance, studying cases and cause.

Автор: Benjamin, Ivor (Professor of Medicine, Physiology, Pharmacology and Toxicology, Cell Biology, and Surgery; Director, Cardiovascular Center; Chief, Div
Название: Andreoli and Carpenter`s Cecil Essentials of Medicine
ISBN: 143771899X ISBN-13(EAN): 9781437718997
Издательство: Elsevier Science
Рейтинг:
Цена: 58940.00 T
Наличие на складе: Поставка под заказ.
Описание: Students, residents, and instructors swear by Andreoli and Carpenter's Cecil Essentials of Medicine because it presents just the right amount of information, just the right way. This updated edition has been revised to provide the most current, easy-to-digest review of internal medicine. Comprehensive yet concise, it focuses on the high-yield core knowledge important to those established in or just entering the field.

Excellent images and photographs vividly illustrate the appearance and clinical features of disease. Full-color design makes absorbing and retaining information as effortless as possible. Highlights the core principles of medicine and how they apply to patient care.

Focused revision reduces the number of pages from the previous edition, providing more high-yield core information in an accessible format. Clear, concise writing style facilitates comprehension, while new figures, tables, and end-of-chapter references enhance readability and retention. Consistent format provides clarity.

Each section describes key physiology and biochemistry, followed by comprehensive accounts of the diseases of the organ system or field covered in the chapters. Brand-new chapters on Thrombosis and Head and Neck Infections ensure coverage of the topics most relevant to each reader's needs. Student Consult eBook version included with purchase.

This enhanced eBook experience includes web-only extras, additional figures and tables, clinical photos, radiologic images, video procedures, imaging studies, and audio recordings, in addition to the fully searchable text and all of the images from the book. Your purchase entitles you to access the web site until the next edition is published, or until the current edition is no longer offered for sale by Elsevier, whichever occurs first. Elsevier reserves the right to offer a suitable replacement product (such as a downloadable or CD-ROM-based electronic version) should online access to the web site be discontinued.

Автор: Chapel, Helen Haeney, Mansel Misbah, Siraj Snowden, Neil
Название: Essentials of Clinical Immunology. 6 ed
ISBN: 1118472950 ISBN-13(EAN): 9781118472958
Издательство: Wiley
Рейтинг:
Цена: 53800.00 T
Наличие на складе: Поставка под заказ.
Описание: Essentials of Clinical Immunology provides the most up-to-date, core information required to understand diseases with an immunological basis. Clinically focussed, the sixth edition of this classic text presents theoretical and practical information i