Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 

Автор: Mehdi Khosrow-Pour, D.B.A.
Название: Advanced Methodologies and Technologies in Media and Communications
ISBN: 1522576010 ISBN-13(EAN): 9781522576013
Издательство: Mare Nostrum (Eurospan)
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Цена: 286440.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media and communication advancements allow individuals across the globe to connect in the blink of an eye. Individuals can share information and collaborate on new projects like never before while also remaining informed on global issues through ever-improving media outlets and technologies.Advanced Methodologies and Technologies in Media and Communications provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society. This book is an important resource for media researchers and professionals, academics, students, and communications experts seeking new information on the effective use of modern technology in communication applications.

Автор: Jack W. Plunkett
Название: Plunkett`s Advertising & Branding Industry Almanac 2017: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
ISBN: 1628314346 ISBN-13(EAN): 9781628314342
Издательство: Mare Nostrum (Eurospan)
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Цена: 292590.00 T
Наличие на складе: Невозможна поставка.
Описание: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

Автор: Jack W. Plunkett
Название: Plunkett`s Advertising & Branding Industry Almanac 2019
ISBN: 1628314907 ISBN-13(EAN): 9781628314908
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 317670.00 T
Наличие на складе: Невозможна поставка.
Описание: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

Автор: Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria
Название: Driving Customer Appeal Through the Use of Emotional Branding
ISBN: 1522529217 ISBN-13(EAN): 9781522529217
Издательство: Mare Nostrum (Eurospan)
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Цена: 228230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
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Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Автор: Jack W. Plunkett
Название: Plunkett`s Advertising & Branding Industry Almanac 2018: Advertising, Marketing, Public Relations & Branding Industry Market Research, Statistics, Trends & Leading Companies
ISBN: 162831463X ISBN-13(EAN): 9781628314632
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 317670.00 T
Наличие на складе: Невозможна поставка.
Описание: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

Название: Developing insights on branding in the b2b context
ISBN: 178756276X ISBN-13(EAN): 9781787562769
Издательство: Emerald
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Цена: 104340.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.

Автор: Cliffe Kenneth
Название: Advertising and Branding: Creating a Global Business
ISBN: 1682854558 ISBN-13(EAN): 9781682854556
Издательство: Неизвестно
Цена: 155570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio ads, billboards, etc. Branding refers to products marked with a logo or sometimes a slogan for brand recognition, such as posters, stickers, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of advertising and marketing. It will help the readers in keeping pace with the rapid changes in this field.

Автор: Lerman
Название: The Language of Branding
ISBN: 0415806747 ISBN-13(EAN): 9780415806749
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.