Jack W. Plunkett Plunkett`s Advertising & Branding Industry Almanac 2018: Advertising, Marketing, Public Relations & Branding Industry Market Research, Statistics, Trends & Leading Companies 9781628314632

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Автор: Jack W. Plunkett
Название: Plunkett`s Advertising & Branding Industry Almanac 2018: Advertising, Marketing, Public Relations & Branding Industry Market Research, Statistics, Trends & Leading Companies
ISBN: 9781628314632
Издательство: Mare Nostrum (Eurospan)
Классификация:

Ежегодники, альманахи

Промышленность и промышленная технология

Отрасли информационных услуг и услуг связи

Рекламное дело

ISBN-10: 162831463X
Обложка/Формат: Paperback
Страницы: 474
Вес: 1.09 кг.
Дата издания: 30.04.2018
Серия: Plunkett`s industry almanacs
Язык: English
Размер: 279 x 216 x 24
Читательская аудитория: Professional and scholarly
Ключевые слова: Industry & industrial studies,Advertising industry
Подзаголовок: Advertising, marketing, public relations & branding industry market research, statistics, trends & leading companies
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Поставляется из: Англии
Описание: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here youll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Дополнительное описание: Media, entertainment, information and communication industries|Industry and industrial studies

Plunkett`s Advertising & Branding Industry Almanac 2018: Advertising, Marketing, Public Relations & Branding Industry Market Research, Statistics, Trends & Leading Companies, Jack W. Plunkett