The Comprehensive Public Relations Reader: Function and Practice, Bob " "Pritch " " Pritchard, Jensen Moore

Автор: Bragg Steven M.
Название: Running an Effective Investor Relations Department: A Comprehensive Guide
ISBN: 0470630302 ISBN-13(EAN): 9780470630303
Издательство: Wiley
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Цена: 52800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company`s dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information.

Название: Overview to the Public Relations Function
ISBN: 1606490990 ISBN-13(EAN): 9781606490990
Издательство: McGraw-Hill
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Цена: 24010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.

Автор: McLisky
Название: English for Public Relations: for academic Purposes TB
ISBN: 185964533X ISBN-13(EAN): 9781859645338
Издательство: Garnet Education
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Цена: 18630.00 T
Наличие на складе: Нет в наличии.
Описание: A faculty-specific series for students in higher education.

Автор: Martin Dick, Wright Donald K.
Название: Public Relations Ethics: How to Practice PR Without Losing Your Soul
ISBN: 163157146X ISBN-13(EAN): 9781631571466
Издательство: Mare Nostrum (Eurospan)
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Цена: 18390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations.This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation.

Автор: William Wray Carney, Colin Babiuk, Mark Hunter LaVigne
Название: In the News, 3rd edition: The Practice of Media Relations in Canada
ISBN: 1772124117 ISBN-13(EAN): 9781772124118
Издательство: Gazelle Book Services
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Цена: 48610.00 T
Наличие на складе: Невозможна поставка.
Описание: Third edition of the "go-to" textbook on media relations, demonstrating a proactive and planned approach.

Автор: Bowen Shannon A., Rawlins Brad, Martin Thomas R.
Название: An Overview of The Public Relations Function, Second Edition
ISBN: 1949443663 ISBN-13(EAN): 9781949443660
Издательство: Mare Nostrum (Eurospan)
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Цена: 22570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.

Название: Media Controversy: Breakthroughs in Research and Practice
ISBN: 1522598693 ISBN-13(EAN): 9781522598695
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 532230.00 T
Наличие на складе: Нет в наличии.
Описание: Media is rapidly evolving. From social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Consequently, it has become pivotal to develop new approaches for information processing, understanding, and redistributing.

Media Controversy: Breakthroughs in Research and Practice examines the effect of conflicting opinions and views of news outlets and other mass media outlets on cultures, individuals, and groups. It also examines the role of the internet, mobile phones, and other digital platforms in creating an environment for discussing and sharing the latest controversial news. Highlighting a range of topics such as censorship, media ethics, and media transparency, this publication is an ideal reference source for government officials, leaders, activists, professionals, policymakers, media specialists, academicians, and researchers interested in the various facets of media controversy.

Автор: Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti
Название: Big Ideas in Public Relations Research and Practice
ISBN: 1838675086 ISBN-13(EAN): 9781838675080
Издательство: Emerald
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Цена: 105690.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.

Автор: Parsons Patricia J.
Название: Ethics in Public Relations: A Guide to Best Practice
ISBN: 1398695475 ISBN-13(EAN): 9781398695474
Издательство: Неизвестно
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Цена: 211050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.

Автор: Rukhsana Ahmed, Benjamin R. Bates
Название: Health Communication and Mass Media: An Integrated Approach to Policy and Practice
ISBN: 1409447138 ISBN-13(EAN): 9781409447139
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts.

Автор: Serpil Karlidag, Selda Bulut
Название: Current Theories and Practice in the Political Economy of Communications and Media
ISBN: 1799832716 ISBN-13(EAN): 9781799832713
Издательство: Mare Nostrum (Eurospan)
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Цена: 158010.00 T
Наличие на складе: Невозможна поставка.
Описание: The political economy deals with the structure of production and the social relations of people in production. With its focus on structures and practices, the political economy also analyzes the contradictions of capitalism and suggests resistance and intervention strategies using methods from history, economics, sociology, and political science. The dominant commercial media in capitalism operates both as a product of economic and political structure and as an industrial institution with economic and political functions.

Current Theories and Practice in the Political Economy of Communications and Media is a collection of innovative research on new approaches in the political economy of communication in the process of globalization. While highlighting topics including consumer behavior, news production, and public relations, this book is ideally designed for newscasters, broadcasters, journalists, marketers, advertisers, production managers, researchers, industry professionals, academics, and students seeking to extend the border of standard political economy of communication studies into relatively undiscovered areas.

Автор: Serpil Karlidag, Selda Bulut
Название: Current Theories and Practice in the Political Economy of Communications and Media
ISBN: 1799832708 ISBN-13(EAN): 9781799832706
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 237470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The political economy deals with the structure of production and the social relations of people in production. With its focus on structures and practices, the political economy also analyzes the contradictions of capitalism and suggests resistance and intervention strategies using methods from history, economics, sociology, and political science. The dominant commercial media in capitalism operates both as a product of economic and political structure and as an industrial institution with economic and political functions.

Current Theories and Practice in the Political Economy of Communications and Media is a collection of innovative research on new approaches in the political economy of communication in the process of globalization. While highlighting topics including consumer behavior, news production, and public relations, this book is ideally designed for newscasters, broadcasters, journalists, marketers, advertisers, production managers, researchers, industry professionals, academics, and students seeking to extend the border of standard political economy of communication studies into relatively undiscovered areas.