Current Theories and Practice in the Political Economy of Communications and Media, Serpil Karlidag, Selda Bulut
Автор: Moore, Schuyler M., Название: The biz : ISBN: 1935247182 ISBN-13(EAN): 9781935247180 Издательство: Gazelle Book Services Рейтинг: Цена: 31890.00 T Наличие на складе: Поставка под заказ. Описание: Today's film industry is a legal and financial obstacle course that independent filmmakers must learn to master. The most comprehensive guide to negotiating that obstacle course is The Biz, a highly accessible overview of the industry's important business, legal, and financial aspects.
Filled with industry-savvy advice, it clearly explains
€ raising financing
€ business structuring
€ securities laws
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€ loans
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€ video on demand
€ virtual reality
€ calculating net profits
€ film-industry accounting practices and contingent payments
€ copyright, publicity, and trademark laws
€ screen credits and talent demands
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€ film-industry business jargon
]€]and much more, including many useful sample forms and agreements.
The 5th Edition adds much new material, including the most current information on video on demand and virtual reality, the thoro
Автор: Dewhurst Sue, Fitzpatrick Liam Название: Successful Employee Communications: A Practitioner`s Guide to Tools, Models and Best Practice for Internal Communication ISBN: 0749498870 ISBN-13(EAN): 9780749498870 Издательство: Неизвестно Рейтинг: Цена: 164150.00 T Наличие на складе: Невозможна поставка. Описание: Apply the internal communication strategies of the world`s most effective organizations and successfully communicate company goals, strategy, change processes and brand values within the workplace.
Автор: Djurdja Bartlett, Shaun Cole, Agnes Rocamora Название: Fashion Media: Past and Present ISBN: 1350105651 ISBN-13(EAN): 9781350105652 Издательство: Bloomsbury Academic Цена: 27450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field.
Winner of the PCA/ACA Ray and Pat Browne Award for Best Edited Collection, Fashion Media includes chapters written by international scholars covering topics from historic magazine cultures and contemporary digital innovations to art and film, exploring themes such as gender, ethnicity, design, taste and authorship.
Highlighting the complexity of processes that bind design, design, technology, society and identity together, Fashion Media will be of be essential reading for students of fashion studies, cultural studies, visual culture studies, design history, communications and art and design practice and theory.
Автор: James Schwoch Название: Wired into Nature: The Telegraph and the North American Frontier ISBN: 0252083407 ISBN-13(EAN): 9780252083402 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 20860.00 T Наличие на складе: Невозможна поставка. Описание: The completion of the Transcontinental Telegraph in 1861 completed telegraphy's mile-by-mile trek across the West. In addition to linking the coasts, the telegraph represented an extraordinary American effort in many fields of endeavor to know, act upon, and control a continent.
Merging new research with bold interpretation, James Schwoch details the unexplored dimensions of the frontier telegraph and its impact. The westward spread of telegraphy entailed encounters with environments that challenged Americans to acquire knowledge of natural history, climate, and a host of other fields. Telegraph codes and ciphers, meanwhile, became important political, military, and economic secrets. Schwoch shows how the government's use of commercial networks drove a relationship between the two sectors that served increasingly expansionist aims. He also reveals the telegraph's role in securing high ground and encouraging surveillance. Both became vital aspects of the American effort to contain, and conquer, the West's indigenous peoples—and part of a historical arc of concerns about privacy, data gathering, and surveillance that remains pertinent today.
Entertaining and enlightening, Wired into Nature explores an unknown history of the West.
Автор: Peter Curwen, Jason Whalley, Pierre Vialle Название: Disruptive Activity in a Regulated Industry: The Case of Telecommunications ISBN: 1789734746 ISBN-13(EAN): 9781789734744 Издательство: Emerald Рейтинг: Цена: 98910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book brings together the research on the effects of disruptive activity in a regulated industry, taking as its illustrative industry that of primarily mobile telecommunications. It provides case studies of both individual countries and international operators.
Автор: Bernard Gauthier Название: Strategic Communication in Canada: Planning Effective PR Campaigns ISBN: 1773380761 ISBN-13(EAN): 9781773380766 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 61910.00 T Наличие на складе: Невозможна поставка. Описание: Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Readers are led through all the phases of developing communication strategy, from conducting a situation analysis right through to forming finished, polished strategy and drawing conclusions.
Автор: Jack Linchuan Qiu Название: Goodbye iSlave: A Manifesto for Digital Abolition ISBN: 0252040627 ISBN-13(EAN): 9780252040627 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 91960.00 T Наличие на складе: Невозможна поставка. Описание: "Welcome to a brave new world of profit making, propelled by high technology, guarded by enterprising authority, and carried forward by millions of workers. These millions of bodies gather in gigantic factory complexes to produce coveted commodities--iPhones, iPads, and other gadgets--for consumers worldwide. Yet, at these same factories, working conditions are notoriously oppressive, to the point that a number of employees there have committed suicide. In this study, Jack Linchuan Qiu examines systems of domination, exploitation, and alienation in an era of information technology, global connectivity, and individual consumerism engineered by corporations in collusion with national and regional state authorities. Focusing on notorious Taiwanese manufacturer Foxconn, Qiu conceptually develops the idea of iSlavery and the planetary Apple-Foxconn alliance he calls Appconn. Beginning with historical and legal explorations of slavery, he compares conditions of Foxconn workers to those of 17th century transatlantic slaves. Moving on from labor issues, he turns to fanatic consumption of digital media and argues that compulsive free labor contributions to commodity cycles constitute another form of iSlavery. Qiu relies on interviews, news analysis, and first-hand observation to clarify the circumstances faced by Foxconn workers and examine how a transborder working-class civil society was mobilized. He analyzes how media play a role in shaping public opinion and influencing corporate and state policies, ultimately affecting the fate of workers at the very bottom of the problematic new international division of labor"--
Автор: Serpil Karlidag, Selda Bulut Название: Current Theories and Practice in the Political Economy of Communications and Media ISBN: 1799832708 ISBN-13(EAN): 9781799832706 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 237470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The political economy deals with the structure of production and the social relations of people in production. With its focus on structures and practices, the political economy also analyzes the contradictions of capitalism and suggests resistance and intervention strategies using methods from history, economics, sociology, and political science. The dominant commercial media in capitalism operates both as a product of economic and political structure and as an industrial institution with economic and political functions.
Current Theories and Practice in the Political Economy of Communications and Media is a collection of innovative research on new approaches in the political economy of communication in the process of globalization. While highlighting topics including consumer behavior, news production, and public relations, this book is ideally designed for newscasters, broadcasters, journalists, marketers, advertisers, production managers, researchers, industry professionals, academics, and students seeking to extend the border of standard political economy of communication studies into relatively undiscovered areas.
Автор: Shirin Alavi, Vandana Ahuja Название: Managing Social Media Practices in the Digital Economy ISBN: 1799821854 ISBN-13(EAN): 9781799821854 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 193110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success.
Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
In recent years, China 's leaders have taken decisive action to transform information, communications, and technology (ICT) into the nation's next pillar industry. In Networking China , Yu Hong offers an overdue examination of that burgeoning sector's political economy. Hong focuses on how the state, in conjunction with market forces and class interests, is constructing and realigning its digitalized sector. State planners intend to build a more competitive ICT sector by modernizing the network infrastructure, corporatizing media-and-entertainment institutions, and by using ICT as a crosscutting catalyst for innovation, industrial modernization, and export upgrades. The goal: to end China's industrial and technological dependence upon foreign corporations while transforming itself into a global ICT leader. The project, though bright with possibilities, unleashes implications rife with contradiction and surprise. Hong analyzes the central role of information, communications, and culture in Chinese-style capitalism. She also argues that the state and elites have failed to challenge entrenched interests or redistribute power and resources, as promised. Instead, they prioritize information, communications, and culture as technological fixes to make pragmatic tradeoffs between economic growth and social justice.
Автор: Cameron Samuel Название: Music in the Marketplace ISBN: 0415723280 ISBN-13(EAN): 9780415723282 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This entertaining and accessible book offers an analysis of the production and consumption of music from a social economics approach.
Автор: Cameron Название: Music in the Marketplace ISBN: 0415723272 ISBN-13(EAN): 9780415723275 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This entertaining and accessible book offers an analysis of the production and consumption of music from a social economics approach.
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