In the News, 3rd edition: The Practice of Media Relations in Canada, William Wray Carney, Colin Babiuk, Mark Hunter LaVigne

Автор: Bernard Gauthier
Название: Strategic Communication in Canada: Planning Effective PR Campaigns
ISBN: 1773380761 ISBN-13(EAN): 9781773380766
Издательство: Mare Nostrum (Eurospan)
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Цена: 61910.00 T
Наличие на складе: Невозможна поставка.
Описание: Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Readers are led through all the phases of developing communication strategy, from conducting a situation analysis right through to forming finished, polished strategy and drawing conclusions.

Автор: L. Zhang
Название: News Media and EU-China Relations
ISBN: 1349289469 ISBN-13(EAN): 9781349289462
Издательство: Springer
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Цена: 81050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An exploration of the role of the news media in the development of EU-China relations after the end of the Cold War, this book provides empirical evidence to support what Nye and Anholt have argued: that branding a country`s image is soft power.

Автор: Sophie Lecheler, Claes H De Vreese
Название: Introduction to News Framing Effects Research: Theory and Practice
ISBN: 1138632708 ISBN-13(EAN): 9781138632707
Издательство: Taylor&Francis
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Цена: 30610.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: News framing helps to determine what role news media play in people`s lives on a daily basis, and how they are able to change how we think and act. News Framing Effects offers an authoritative and comprehensive introduction to research on news framing effects, one of the most widely used theories within the research of communication and journalism studies today.

Автор: Martin Dick, Wright Donald K.
Название: Public Relations Ethics: How to Practice PR Without Losing Your Soul
ISBN: 163157146X ISBN-13(EAN): 9781631571466
Издательство: Mare Nostrum (Eurospan)
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Цена: 18390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations.This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation.

Название: Ethical Practice of Social Media in Public Relations
ISBN: 113830591X ISBN-13(EAN): 9781138305915
Издательство: Taylor&Francis
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Цена: 47970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides the much needed research to understand social media`s impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations.

Автор: Umit Arklan
Название: Practice Fields in Public Relations: The Panorama of Turkey
ISBN: 3631730675 ISBN-13(EAN): 9783631730676
Издательство: Peter Lang
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Цена: 59710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Public relations is a wide field of practice that encompasses the communicative processes carried out by the organization's internal and external stakeholders. Due to its multidisciplinary nature, it is in touch with many topics and fields, which necessitates viewing the concept of public relations from a wide and sophisticated perspective as well as handling it through different dimensions. The study focuses on public relations topics and incorporates, within this context, 20 fields of practice, each of which has been detailed in a separate chapter. In addition to handling the general status of the mentioned fields in international literature, it makes efforts to present the panorama of Turkey, making evaluations about Turkey in particular.

Автор: Bob " "Pritch " " Pritchard, Jensen Moore
Название: The Comprehensive Public Relations Reader: Function and Practice
ISBN: 1516508718 ISBN-13(EAN): 9781516508716
Издательство: Mare Nostrum (Eurospan)
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Цена: 110310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations.The readings are organized into four sections. The first provides foundational information on public relations, including a clear definition of the field and insight into its origins. Section 2 discusses careers in public relations in articles on job preparation and the top public relations careers in areas such as health care, government, and sports. In Section 3 readers learn about public relations best practices. Specific topics include identifying stakeholders, assessing the environment, and knowing the tools of the trade. The final section is devoted to the four-step public relations process, and explores how to establish goals and objectives, and implement a strategic plan.A thoughtful blend of writing on the theoretical and the practical, background and application, The Comprehensive Public Relations Reader is an ideal text for introductory courses in the discipline. The anthology is also well-suited to classes in advertising, marketing, and strategic business communication.