Procurement Marketing, A. L?ders; Udo Koppelmann

Автор: Kotler Philip
Название: Marketing 4.0: From Products to Customers to the Human Spirit
ISBN: 1119341205 ISBN-13(EAN): 9781119341208
Издательство: Wiley
Рейтинг:
Цена: 22170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

Автор: Sexton, Donald
Название: Trump university marketing 101
ISBN: 0470453079 ISBN-13(EAN): 9780470453070
Издательство: Wiley
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Цена: 17940.00 T
Наличие на складе: Поставка под заказ.
Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.

Название: Marketing
ISBN: 0071285466 ISBN-13(EAN): 9780071285469
Издательство: McGraw-Hill
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Цена: 51470.00 T
Наличие на складе: Поставка под заказ.

Автор: Jarboe Greg
Название: YouTube and Video Marketing
ISBN: 047094501X ISBN-13(EAN): 9780470945018
Издательство: Wiley
Рейтинг:
Цена: 24280.00 T
Наличие на складе: Поставка под заказ.
Описание: Fully updated with new information, including the latest changes to YouTube! If you`re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results.

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
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Цена: 54910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Автор: Zwick, Detlev; Cayla, Julien
Название: Inside Marketing
ISBN: 0199655839 ISBN-13(EAN): 9780199655830
Издательство: Oxford Academ
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Цена: 55970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today`s world from a pre-eminent group of scholars and practitioners.

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
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Цена: 21680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.

Автор: Raymond Frost Judy Strauss &
Название: E-marketing
ISBN: 1292000414 ISBN-13(EAN): 9781292000411
Издательство: Pearson Education
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Цена: 81360.00 T
Наличие на складе: Невозможна поставка.
Описание: For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features:-Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material.-Learning objectives set the pace and the goals for the material in each chapter.-Best practices from real companies tell success stories, including new examples of firms doing it right.-Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others.-Chapter summaries help readers review and refresh the material covered.-Key terms are identified in bold text within the chapter to alert readers to their importance.-Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter.-Web activities at the end of each chapter help readers become further involved in the content.-This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years.-Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include:-More social media performance metrics (Ch. 2)-“Big data” and social media content analysis (Ch. 6)-New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7)-Social media for brand building (Ch. 9)-App pricing and web page pricing tactics (Ch. 10)

Автор: Theron, Colleen Dowden, Malcolm
Название: Strategic sustainable procurement
ISBN: 1910174246 ISBN-13(EAN): 9781910174241
Издательство: Taylor&Francis
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Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Procurement is playing an increasingly strategic role as a lever for sustainable development and social and environmental responsibility. Greater regulation on sustainable procurement in the public sector, including significant changes to the EU Directive in April 2014, are driving this change.

This comprehensive guide to sustainable procurement by practicing legal experts Colleen Theron and Malcolm Dowden distills key developments in EU and UK public sustainable procurement legislation, government guidance and policy; provides an introduction to sustainable procurement more broadly; provides case studies and practical examples on contractual aspects of procurement; shows you how to set up a sustainable procurement strategy; and contributes to the development of sustainable procurement policy. There is also increased emphasis on "clean" supply chains in the private sector, as best practice seeks to mesh with public sector requirements and reduce the risk that bids for public contracts might be undermined by adverse environmental impacts or social misconduct along the supply chain.

Private sector companies should act now to establish best practice sustainable procurement principles to minimize the risk of litigation; several international standards are embedding the principles of sustainable procurement into their requirements.

The book also offers practical examples of what sustainable procurement entails, whether the organization is bidding for public sector contracts, in need of meeting tender requirements, looking to obtain certification for a standard, or is simply seeking to improve its supply chain management and implement best practice.

Автор: Weitz B & Wensley R
Название: Handbook of Marketing
ISBN: 1412921201 ISBN-13(EAN): 9781412921206
Издательство: Sage Publications
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Цена: 42240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.

Автор: Imber, Jane
Название: Dictionary of Marketing Terms 4 Ed.
ISBN: 0764139355 ISBN-13(EAN): 9780764139352
Издательство: Ingram
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Цена: 16080.00 T
Наличие на складе: Невозможна поставка.
Описание: Presenting papers by researchers in transcendental complex dynamics and complex analysis, this book is written in honour of Noel Baker, a leading exponent of transcendental dynamics. The papers describe the state of the art in this subject, with many new results and comprehensive survey articles. This book is essential reading for students and researchers in complex dynamics and complex analysis.

Автор: Saren, Michael Maclaran, Pauline Elliott, Richard
Название: Critical marketing
ISBN: 0750680660 ISBN-13(EAN): 9780750680660
Издательство: Taylor&Francis
Рейтинг:
Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.