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YouTube and Video Marketing, Jarboe Greg

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Цена: 6810T
Наличие: Есть (1 шт.)
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Автор: Jarboe Greg
Название:  YouTube and Video Marketing   (Джарбо. YouTube и видеорынок)
Издательство: Wiley
Электронная торговля
Продажи и маркетинг

ISBN: 047094501X
ISBN-13(EAN): 9780470945018
ISBN: 0-470-94501-X
ISBN-13(EAN): 978-0-470-94501-8
Обложка/Формат: Paperback
Страницы: 504
Вес: 0.746 кг.
Дата издания: 10.11.2011
Серия: Computer science
Язык: ENG
Издание: 2 revised edition
Иллюстрации: Illustrations, ports
Размер: 235 X 190 X 55
Читательская аудитория: Professional & vocational
Поставляется из: Англии
Описание: Written by an in-the-trenches YouTube and video marketing expert, this book focuses on practical, how-to advice for understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. It also is the only one to extensively cover keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. The first chapters help readers develop a winning video marketing strategy before guiding readers through video creation and editing best practices. Readers then learn how to leverage keywords and other YouTube features for maximum visibility, create and optimize their channel and video pages, and further optimize video for YouTube and search engine visibility. The expert author then explores how to establish and measure crucial metrics on both YouTube on the web, then shares his detailed, insightful promotional tactics, including how to engage the YouTube community as well as how to best distribute and promote videos to blogs and other video sites. The book concludes with compelling case studies, additional resources, and an exploration of videos future for marketers. This second edition is a complete revision that features exclusive new information on such hot topics as brand channel optimization, using Google Analytics to evaluate channel efforts, and new video optimization and distribution techniques. There are also loads of new case studies and examples of successful marketing efforts launched after the first books publication.  Full of compelling new contents, step-by-step guidance, and hands-on tutorialsand written in the popular Hour a Day format, in which intimidating topics are broken down into easily approachable tasksthis book is sure to help marketers and advertisers at all levels develop, implement, and measure successful video marketing campaigns.
Дополнительное описание:

      Старое издание
YouTube and Video Marketing

Автор: Jarboe Greg
Название: YouTube and Video Marketing
ISBN: 0470459697 ISBN-13(EAN): 9780470459690
Издательство: Wiley
Цена: 12430 T
Наличие на складе: Поставка под заказ.
Описание: A guide to developing, implementing, and tracking a video marketing strategy. It teaches you practical guidelines for developing and implementing video marketing for your organization. It covers previously undocumented optimization strategies, distribution techniques, and community promotion tactics.

Database marketing

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
Цена: 38930 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. The authors present a treatment of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques, they cover the full spectrum of principles and topics related to database marketing.

Business Marketing

Автор: Dwyer
Название: Business Marketing
ISBN: 0073529907 ISBN-13(EAN): 9780073529905
Издательство: McGraw-Hill
Цена: 67790 T
Наличие на складе: Поставка под заказ.
Описание: "Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Critical marketing

Автор: Saren, Michael Maclaran, Pauline Elliott, Richard
Название: Critical marketing
ISBN: 0750680660 ISBN-13(EAN): 9780750680660
Издательство: Taylor&Francis
Цена: 21140 T
Наличие на складе: Поставка под заказ.
Описание: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

Project Marketing: Beyond Competitive Bidding

Автор: Bernard Cova
Название: Project Marketing: Beyond Competitive Bidding
ISBN: 0471486647 ISBN-13(EAN): 9780471486640
Издательство: Wiley
Цена: 29850 T
Наличие на складе: Поставка под заказ.
Описание: "Project Marketing: Beyond Competitive Bidding" is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. The book pvides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. "Project Marketing: Beyond Competitive Bidding" can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.

Handbook of Relationship Marketing

Автор: Sheth J & Parvatiyar A
Название: Handbook of Relationship Marketing
ISBN: 0761918108 ISBN-13(EAN): 9780761918103
Издательство: Sage Publications
Цена: 60400 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.

Service management and marketing

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
Цена: 27980 T
Наличие на складе: Поставка под заказ.
Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.

Analysis for marketing planning

Автор: Lehmann, Donald R. Winer, Russell S.
Название: Analysis for marketing planning
ISBN: 0071263632 ISBN-13(EAN): 9780071263634
Издательство: McGraw-Hill
Цена: 31100 T
Наличие на складе: Поставка под заказ.
Описание: Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product`s environment, customers and competitors.

Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers

Автор: Gamble Stephen
Название: Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers
ISBN: 1119157439 ISBN-13(EAN): 9781119157434
Издательство: Wiley
Цена: 14300 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Framework for Picturing Your Business Solutions in Infographics Visual Content Marketing demystifies the explosive and wildly successful trend driving real business value by amplifying business communications with infographics, interactive pictograms,

The New Rules of Marketing and PR: How to Use Soci al Media, Online Video, Mobile Applications, Blogs , News Releases, and Viral Marketing to Reach Buye

Автор: Scott
Название: The New Rules of Marketing and PR: How to Use Soci al Media, Online Video, Mobile Applications, Blogs , News Releases, and Viral Marketing to Reach Buye
ISBN: 1119362415 ISBN-13(EAN): 9781119362418
Издательство: Wiley
Цена: 11810 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the `next big thing.

Video Marketing For Dummies

Автор: Daum
Название: Video Marketing For Dummies
ISBN: 1118188764 ISBN-13(EAN): 9781118188767
Издательство: Wiley
Цена: 11190 T
Наличие на складе: Поставка под заказ.
Описание: The For Dummies series is a favorite among marketers for providing easy guidance on the latest marketing trends. Over 600,000 copies of our marketing titles have sold since the first edition of Marketing  For Dummies sold in 1997. This book focuses on the growing world of video marketing and how to effective incorporate it into a marketing plan. Parts cover: Video Is the Marketing Star: chapters cover an overview of the video marketing process, how to build it into an existing marketing plan, and how to create a video outline Plan the Shoot/Shoot the Plan: covers the steps of actually creating a video, from scripting to shooting to editing. It also covers how to choose and direct a video professional to produce your desired results. The Part Where People Watch Your Video: walks readers through the process of sharing video on a company site, social sites, or other hosts and how to draw eyes to a video Expand then Measure: takes readers through the new frontiers of video, including mobile video, marketing on other producers' videos, and measuring results The Part of Tens: the traditional For Dummies closer covers 10 video campaigns to steal ideas from and 10 ways to better communicate with video production pros

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers
ISBN: 1119070481 ISBN-13(EAN): 9781119070481
Издательство: Wiley
Цена: 12430 T
Наличие на складе: Поставка под заказ.
Описание: Grow your business with the fifth edition of this modern business classic! The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations bo

Video Game Marketing

Автор: Zackariasson
Название: Video Game Marketing
ISBN: 1138812277 ISBN-13(EAN): 9781138812277
Издательство: Taylor&Francis
Цена: 24880 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. ? Video Game Marketing: A student textbook?is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: ? • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. ? Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.

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