Автор: Jarboe Greg Название: YouTube and Video Marketing ISBN: 0470459697 ISBN-13(EAN): 9780470459690 Издательство: Wiley Цена: 12430 T Наличие на складе: Поставка под заказ. Описание: A guide to developing, implementing, and tracking a video marketing strategy. It teaches you practical guidelines for developing and implementing video marketing for your organization. It covers previously undocumented optimization strategies, distribution techniques, and community promotion tactics.
Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Название: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Издательство: Springer Рейтинг: Цена: 38930 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. The authors present a treatment of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques, they cover the full spectrum of principles and topics related to database marketing.
Автор: Dwyer Название: Business Marketing ISBN: 0073529907 ISBN-13(EAN): 9780073529905 Издательство: McGraw-Hill Рейтинг: Цена: 67790 T Наличие на складе: Поставка под заказ. Описание: "Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing.
This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the
concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Автор: Saren, Michael Maclaran, Pauline Elliott, Richard Название: Critical marketing ISBN: 0750680660 ISBN-13(EAN): 9780750680660 Издательство: Taylor&Francis Рейтинг: Цена: 21140 T Наличие на складе: Поставка под заказ. Описание: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
Автор: Bernard Cova Название: Project Marketing: Beyond Competitive Bidding ISBN: 0471486647 ISBN-13(EAN): 9780471486640 Издательство: Wiley Рейтинг: Цена: 29850 T Наличие на складе: Поставка под заказ. Описание: "Project Marketing: Beyond Competitive Bidding" is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. The book pvides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. "Project Marketing: Beyond Competitive Bidding" can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.
Автор: Sheth J & Parvatiyar A Название: Handbook of Relationship Marketing ISBN: 0761918108 ISBN-13(EAN): 9780761918103 Издательство: Sage Publications Рейтинг: Цена: 60400 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Автор: Gronroos, Christian Название: Service management and marketing ISBN: 0470028629 ISBN-13(EAN): 9780470028629 Издательство: Wiley Рейтинг: Цена: 27980 T Наличие на складе: Поставка под заказ. Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.
Автор: Lehmann, Donald R. Winer, Russell S. Название: Analysis for marketing planning ISBN: 0071263632 ISBN-13(EAN): 9780071263634 Издательство: McGraw-Hill Рейтинг: Цена: 31100 T Наличие на складе: Поставка под заказ. Описание: Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product`s environment, customers and competitors.
Автор: Daum Название: Video Marketing For Dummies ISBN: 1118188764 ISBN-13(EAN): 9781118188767 Издательство: Wiley Рейтинг: Цена: 11190 T Наличие на складе: Поставка под заказ. Описание: The For Dummies series is a favorite among marketers for providing easy guidance on the latest marketing trends. Over 600,000 copies of our marketing titles have sold since the first edition of Marketing For Dummies sold in 1997. This book focuses on the growing world of video marketing and how to effective incorporate it into a marketing plan. Parts cover: Video Is the Marketing Star: chapters cover an overview of the video marketing process, how to build it into an existing marketing plan, and how to create a video outline Plan the Shoot/Shoot the Plan: covers the steps of actually creating a video, from scripting to shooting to editing. It also covers how to choose and direct a video professional to produce your desired results. The Part Where People Watch Your Video: walks readers through the process of sharing video on a company site, social sites, or other hosts and how to draw eyes to a video Expand then Measure: takes readers through the new frontiers of video, including mobile video, marketing on other producers' videos, and measuring results The Part of Tens: the traditional For Dummies closer covers 10 video campaigns to steal ideas from and 10 ways to better communicate with video production pros
Автор: Zackariasson Название: Video Game Marketing ISBN: 1138812277 ISBN-13(EAN): 9781138812277 Издательство: Taylor&Francis Рейтинг: Цена: 24880 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. ? Video Game Marketing: A student textbook?is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: ? • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. ? Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
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