The Relationship Marketer, Soren Hougaard; Mogens Bjerre

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
Рейтинг:
Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovations in Social Marketing and Public Health Communication

Автор: Spitale Tom, Abbazia Mary
Название: The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles
ISBN: 1118797418 ISBN-13(EAN): 9781118797419
Издательство: Wiley
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles.

Автор: Artun Omer, Levin Dominique
Название: Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
ISBN: 1119037360 ISBN-13(EAN): 9781119037361
Издательство: Wiley
Рейтинг:
Цена: 23220.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.

Автор: Levinson Jay, Levinson Jeannie
Название: Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers
ISBN: 1599181533 ISBN-13(EAN): 9781599181530
Издательство: McGraw-Hill
Рейтинг:
Цена: 19430.00 T
Наличие на складе: Поставка под заказ.
Описание: How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.

Название: Reconnecting Marketing to Markets
ISBN: 0199578079 ISBN-13(EAN): 9780199578078
Издательство: Oxford Academ
Рейтинг:
Цена: 59130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Автор: Piercy
Название: Export Strategy: Markets and Competition (RLE Marketing)
ISBN: 1138790192 ISBN-13(EAN): 9781138790193
Издательство: Taylor&Francis
Рейтинг:
Цена: 132710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company?s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

Название: Brand Building and Marketing in Key Emerging Markets
ISBN: 331919481X ISBN-13(EAN): 9783319194813
Издательство: Springer
Рейтинг:
Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.

Автор: Berghoff
Название: The Rise of Marketing and Market Research
ISBN: 0230341063 ISBN-13(EAN): 9780230341067
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Автор: Marinov
Название: Marketing in the Emerging Markets of Latin America
ISBN: 1403947511 ISBN-13(EAN): 9781403947512
Издательство: Springer
Рейтинг:
Цена: 97820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an analysis of business and marketing in Latin America, highlighting the diverse characteristics of it`s business and marketing environment, and the dynamic nature of regional and country markets. This book offers insights into the opportunities and challenges, the region presents, for implementing effective marketing strategies.

Автор: Marinov
Название: Marketing in the Emerging Markets of Central and Eastern Europe
ISBN: 1403947503 ISBN-13(EAN): 9781403947505
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

Автор: Marinov
Название: Marketing in the Emerging Markets of Islamic Countries
ISBN: 1403991731 ISBN-13(EAN): 9781403991737
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Автор: Jesko Perrey, Thomas Bauer, Dennis Spillecke, Tjark Freundt, Jonathan Gordon
Название: Marketing Performance: How marketers drive profitable growth
ISBN: 1119278333 ISBN-13(EAN): 9781119278337
Издательство: Wiley
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drive marketing ROI with an investor`s mindset and a proven toolkit Top marketers today don`t shy away from financial accountability.