The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles, Spitale Tom, Abbazia Mary

Автор: Hakan Hakansson
Название: Rethinking Marketing: Developing a New Understanding of Markets
ISBN: 0470021470 ISBN-13(EAN): 9780470021477
Издательство: Wiley
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Цена: 60140.00 T
Наличие на складе: Невозможна поставка.
Описание: Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US.

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470694270 ISBN-13(EAN): 9780470694275
Издательство: Wiley
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Цена: 53850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.

Автор: Jesko Perrey, Thomas Bauer, Dennis Spillecke, Tjark Freundt, Jonathan Gordon
Название: Marketing Performance: How marketers drive profitable growth
ISBN: 1119278333 ISBN-13(EAN): 9781119278337
Издательство: Wiley
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Цена: 26390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drive marketing ROI with an investor`s mindset and a proven toolkit Top marketers today don`t shy away from financial accountability.

Автор: Artun Omer, Levin Dominique
Название: Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
ISBN: 1119037360 ISBN-13(EAN): 9781119037361
Издательство: Wiley
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Цена: 23220.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.

Автор: Williams David S.
Название: The Rise of the Platform Marketer: A Guide to the New Tools for Reaching Millions of Customers with Personalized Digital Experiences
ISBN: 1119059720 ISBN-13(EAN): 9781119059721
Издательство: Wiley
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Цена: 29570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices.

Автор: Miles Jason
Название: YouTube Marketing Power: How to Use Video to Find More Prosp
ISBN: 0071830545 ISBN-13(EAN): 9780071830546
Издательство: McGraw-Hill
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Цена: 26300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: YouTube is one of the world`s most popular website - which makes it one of the best marketing tools on the planet. This title shows you how to get up and running on YouTube and offers best practices for using itto drive traffic to websites to increase sales. It provides expert tips on how to design a powerful YouTube strategy.

Название: Reconnecting Marketing to Markets
ISBN: 0199578079 ISBN-13(EAN): 9780199578078
Издательство: Oxford Academ
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Цена: 59130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Название: Services Marketing Cases in Emerging Markets
ISBN: 3319329685 ISBN-13(EAN): 9783319329680
Издательство: Springer
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Цена: 65210.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
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Цена: 52800.00 T
Наличие на складе: Поставка под заказ.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.