Название: Services Marketing Cases in Emerging Markets ISBN: 3319329685 ISBN-13(EAN): 9783319329680 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
Автор: Hakan Hakansson Название: Rethinking Marketing: Developing a New Understanding of Markets ISBN: 0470021470 ISBN-13(EAN): 9780470021477 Издательство: Wiley Рейтинг: Цена: 60140.00 T Наличие на складе: Невозможна поставка. Описание: Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US.
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