Globalization of advertising, Faulconbridge, James R. Taylor, Peter
Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Рейтинг: Цена: 20190.00 T Наличие на складе: Поставка под заказ. Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
Автор: Sheppard Eric Название: Limits to Globalization ISBN: 0199681163 ISBN-13(EAN): 9780199681167 Издательство: Oxford Academ Рейтинг: Цена: 31670.00 T Наличие на складе: Поставка под заказ. Описание: This book summarizes how globalizing capitalism-the economic system now presumed to dominate the global economy-can be understood from a geographical perspective.
Автор: Williams, Eliza Название: This is Advertising ISBN: 1856696472 ISBN-13(EAN): 9781856696470 Издательство: Laurence King Рейтинг: Цена: 25250.00 T Наличие на складе: Поставка под заказ. Описание: Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.
Автор: Einstein, Mara, Название: Advertising : ISBN: 0190625880 ISBN-13(EAN): 9780190625887 Издательство: Oxford Academ Рейтинг: Цена: 50680.00 T Наличие на складе: Поставка под заказ. Описание: 3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?
Автор: Belch Название: Ise advertising and promotion: integrated marketing communications perspective ISBN: 1259921697 ISBN-13(EAN): 9781259921698 Издательство: McGraw-Hill Рейтинг: Цена: 50330.00 T Наличие на складе: Поставка под заказ. Описание: To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
Автор: Hackley Chris Название: Advertising and Promotion ISBN: 1473997992 ISBN-13(EAN): 9781473997998 Издательство: Sage Publications Рейтинг: Цена: 47510.00 T Наличие на складе: Поставка под заказ. Описание: Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose. The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. “Snapshots” bring in aspects of cross-cultural advertising such as Barbie in China. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, SAGE journal articles, links to further online resources and author Videos. The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com. Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level.
Название: Regions, Globalization and the Knowledge-Based Economy ISBN: 0199250014 ISBN-13(EAN): 9780199250011 Издательство: Oxford Academ Рейтинг: Цена: 108240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How can we explain the paradox of growing transnationalization of the production of goods and services and the tendency for certain kinds of activities to be concentrated or clustered in one place? In today`s changing economic environment how do firms make decisions about location and the development and deployment of their capabilities?
Автор: Spencer James H. Название: Globalization and Urbanization: The Global Urban Ecosystem ISBN: 1442214759 ISBN-13(EAN): 9781442214750 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 49280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: During the past decade, the world reached the point of becoming more urban than not, as the majority of people on the planet now live not in small towns or villages but in provincial, national, and global cities. Scholars have long been fascinated by so-called global cities, world cities, and the urban engines of the global economy. James H. Spencer argues, however, that such an emphasis misses the central fact that urbanization goes well beyond the usual suspects of New York, Tokyo, London, and Shanghai. The author charts urbanization across the Global South and North, resulting in what he describes as a planetary global urban ecosystem. This concept that challenges us to realize that in daily life, their similar physical and social ecosystems that make cities more understandable to each other than to their own rural hinterlands. Spencer's vivid case studies of Addis Ababa, Ho Chi Minh City, Honolulu, and New York draw out the commonalities of our intertwined built and social environments and how they express a shared humanity across continents and cultures.
Автор: Short Название: Globalization, Modernity and the City ISBN: 0415857880 ISBN-13(EAN): 9780415857888 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: We live in a world of big cities. Urbanization, globalization and modernization have received considerable attention but rarely are the connections and relations between them the subjects of similar attention. Cities are an integral part of the network of globalization and important sites of modernization.
Globalization, Modernity and The City weaves together broad social themes with detailed urban analysis to explore the connections between the rise of big cities, the creation of a global network and the making of the modern world. It explains the growth of big cities, the urban bias of global flows and the creation of metropolitan modernities. The text develops broad theories of the subtle and complex interactions between urbanization, globalization and modernization in a sweep of the urban experience across the globe. Thematic chapters explore the making of the modern city in profiles of the growth of urban spectaculars, the role of flanerie, the traffic issues of the modernist city, recurring issues of urban utopias and the rise of the primate city.
Detailed case studies are drawn from cities in Australia, China and the USA. Urban snapshots of cities such as Atlanta, Barcelona, Istanbul, Mumbai and Seoul provide a truly global coverage. The book links together broad social themes with deep urban analysis. This well-written, accessible and illustrated text will appeal to the broad audience of all those interested in the urban present and the metropolitan future.
Автор: Prince Название: Consumer Cosmopolitanism in the Age of Globalization ISBN: 1606493647 ISBN-13(EAN): 9781606493649 Издательство: McGraw-Hill Рейтинг: Цена: 24010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Today`s marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalization. This book offers answers to the following questions: What marketing opportunities are associated with consumer cosmopolitanism? How do trends in consumer cosmopolitanism affect long-range planning? What are the best communications strategies for reaching the cosmopolitan consumer?
Автор: Spencer James H. Название: Globalization and Urbanization: The Global Urban Ecosystem ISBN: 1442214740 ISBN-13(EAN): 9781442214743 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 137990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: During the past decade, the world reached the point of becoming more urban than not, as the majority of people on the planet now live not in small towns or villages but in provincial, national, and global cities. Scholars have long been fascinated by so-called global cities, world cities, and the urban engines of the global economy. James H. Spencer argues, however, that such an emphasis misses the central fact that urbanization goes well beyond the usual suspects of New York, Tokyo, London, and Shanghai. The author charts urbanization across the Global South and North, resulting in what he describes as a planetary global urban ecosystem. This concept that challenges us to realize that in daily life, their similar physical and social ecosystems that make cities more understandable to each other than to their own rural hinterlands. Spencer's vivid case studies of Addis Ababa, Ho Chi Minh City, Honolulu, and New York draw out the commonalities of our intertwined built and social environments and how they express a shared humanity across continents and cultures.
Автор: Harry W. Richardson; Chang-Hee C. Bae Название: Globalization and Urban Development ISBN: 3642061125 ISBN-13(EAN): 9783642061127 Издательство: Springer Рейтинг: Цена: 144410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Most research on globalization has focused on macroeconomic and economy-wide consequences. This book explores an under-researched area, the impacts of globalization on cities and national urban hierarchies, especially but not solely in developing countries.
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