Marketing, Ellis N et al

Автор: Pierre-Yves Donze
Название: Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020
ISBN: 1350335789 ISBN-13(EAN): 9781350335783
Издательство: Bloomsbury Academic
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Цена: 23220.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.

How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.

Автор: Chernev Alexander
Название: Strategic Marketing Management - Theory and Practice
ISBN: 1936572583 ISBN-13(EAN): 9781936572588
Издательство: Неизвестно
Рейтинг:
Цена: 110350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Sexton, Donald
Название: Trump university marketing 101
ISBN: 0470453079 ISBN-13(EAN): 9780470453070
Издательство: Wiley
Рейтинг:
Цена: 17940.00 T
Наличие на складе: Поставка под заказ.
Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.

Автор: Pullen Hilary
Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet
ISBN: 1446304892 ISBN-13(EAN): 9781446304891
Издательство: David & Charles
Рейтинг:
Цена: 15830.00 T
Наличие на складе: Есть
Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.

Автор: Alastair Morrison, Ulrike Gretzel
Название: Tourism Marketing: In the Age of the Consumer
ISBN: 0415726360 ISBN-13(EAN): 9780415726368
Издательство: Taylor&Francis
Рейтинг:
Цена: 47970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.

Автор: A. Mansurali, P. Mary Jeyanthi
Название: Marketing analytics :
ISBN: 1774910888 ISBN-13(EAN): 9781774910887
Издательство: Taylor&Francis
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Цена: 126580.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.

Автор: Park Thaichon, Sara Quach
Название: Artificial Intelligence for Marketing Management
ISBN: 1032248483 ISBN-13(EAN): 9781032248486
Издательство: Taylor&Francis
Рейтинг:
Цена: 132710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

Автор: Outi Niininen
Название: Contemporary issues in digital marketing
ISBN: 0367555352 ISBN-13(EAN): 9780367555351
Издательство: Taylor&Francis
Рейтинг:
Цена: 44910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.

Автор: Jacob E. Gersen, Joel H. Steckel
Название: The Cambridge Handbook of Marketing Theory and the Law
ISBN: 1108470017 ISBN-13(EAN): 9781108470018
Издательство: Cambridge Academ
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Цена: 168960.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs, and how marketers influence them. Specific questions include the following: How should trademark litigation be valued and patent damages assessed? What are the challenges in doing so? What divides certain marketing claims between fact and fiction? Can a litigant establish secondary meaning without a survey? How can one extract evidence on consumer behavior with the explosion of social media? This unique volume at the intersection of marketing and the law brings together an international roster of scholars to answer these questions and more.

Автор: R. Kelly Crace, Robert L. Crace
Название: Authentic Excellence: Coaching Young Adults Towards Resilience in a Competitive World
ISBN: 0367151375 ISBN-13(EAN): 9780367151379
Издательство: Taylor&Francis
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Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Helps young adults develop a deeper relationship with their values, and builds effective coping skills to manage the relentless noise of our comparative and competitive world.

Автор: Pike, Steven
Название: Destination Marketing: Essentials 3rd Edition
ISBN: 0367469545 ISBN-13(EAN): 9780367469542
Издательство: Taylor&Francis
Рейтинг:
Цена: 47970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.