The Cambridge Handbook of Marketing Theory and the Law, Jacob E. Gersen, Joel H. Steckel

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
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Цена: 33390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: Diana Bogueva, Dora Marinova, Talia Raphaely
Название: Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
ISBN: 1522547576 ISBN-13(EAN): 9781522547570
Издательство: Mare Nostrum (Eurospan)
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Цена: 316010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential.The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

Автор: CARVAULHO & ISIAS
Название: Handbook of research on entrepreneurship and marketing for global reach in the digital economy /
ISBN: 1522563075 ISBN-13(EAN): 9781522563075
Издательство: Mare Nostrum (Eurospan)
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Цена: 382270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world.The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Автор: Evrim Celtek
Название: Handbook of Research on Smart Technology Applications in the Tourism Industry
ISBN: 1799819892 ISBN-13(EAN): 9781799819899
Издательство: Mare Nostrum (Eurospan)
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Цена: 264270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today's modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism.

The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

Автор: Luis Farinha
Название: Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles
ISBN: 1799836282 ISBN-13(EAN): 9781799836285
Издательство: Mare Nostrum (Eurospan)
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Цена: 246710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive.

Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.

Автор: Ertz Myriam
Название: Handbook of Research on the Platform Economy and the Evolution of E-Commerce
ISBN: 1799875458 ISBN-13(EAN): 9781799875451
Издательство: Mare Nostrum (Eurospan)
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Цена: 313230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms.

The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Автор: Haugtvedt, Curtis P.
Название: Handbook of Consumer Psychology
ISBN: 1138124125 ISBN-13(EAN): 9781138124127
Издательство: Taylor&Francis
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Цена: 76510.00 T
Наличие на складе: Нет в наличии.

Автор: Oh, Haemoon
Название: Handbook of Hospitality Marketing Management
ISBN: 0080450806 ISBN-13(EAN): 9780080450803
Издательство: Taylor&Francis
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Цена: 224570.00 T
Наличие на складе: Нет в наличии.

Автор: McCabe, Scott
Название: The Routledge Handbook of Tourism Marketing
ISBN: 041559703X ISBN-13(EAN): 9780415597036
Издательство: Taylor&Francis
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Цена: 234790.00 T
Наличие на складе: Нет в наличии.

Автор: Galician, Mary-Lou
Название: Handbook of Product Placement in the Mass Media
ISBN: 0789025353 ISBN-13(EAN): 9780789025357
Издательство: Taylor&Francis
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Цена: 57150.00 T
Наличие на складе: Нет в наличии.

Автор: Christiansen, Yildiz & Yildiz
Название: Handbook Of Research On Effective Marketing In Contemporary Globalism
ISBN: 1466662204 ISBN-13(EAN): 9781466662209
Издательство: Mare Nostrum (Eurospan)
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Цена: 316010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.

Автор: Olga Kravets , edited
Название: The Sage handbook of consumer culture
ISBN: 1473929512 ISBN-13(EAN): 9781473929517
Издательство: Sage Publications
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Цена: 163680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated.