Автор: Andersen Thomas Hestbk, Hestbaek Andersen Thomas, Boeriis Morten Название: Social Semiotics: Key Figures, New Directions ISBN: 0415712114 ISBN-13(EAN): 9780415712118 Издательство: Taylor&Francis Рейтинг: Цена: 59190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
M.A.K Halliday's work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday's concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include:
Linguistic studies, multilinguality and evolution of language;
Text, discourse and classroom studies;
Digital texts, computer communication and science teaching;
Multimodal text- and discourse analysis;
Education and literacy;
Media work and visual and audio modes;
Critical Discourse Analysis.
Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website.
Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress
Автор: Gaines Elliot Название: Media Literacy and Semiotics ISBN: 0230108288 ISBN-13(EAN): 9780230108288 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A useful guide to understanding the structure and meaning of media and its messages.
Автор: Oswald, Laura Название: Marketing semiotics ISBN: 019956650X ISBN-13(EAN): 9780199566501 Издательство: Oxford Academ Рейтинг: Цена: 54910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Автор: Floch Название: Semiotics, Marketing and Communication ISBN: 033376014X ISBN-13(EAN): 9780333760147 Издательство: Springer Рейтинг: Цена: 125770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.
Автор: Gaines Название: Media Literacy and Semiotics ISBN: 023010827X ISBN-13(EAN): 9780230108271 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy.
This clear and concise book investigates the relation between materiality and the subject in Marxism, (post-)structuralism, and material semiotics. It introduces the three approaches in an accessible way and serves as an introduction to different kinds of materialism and theories of the subject. For each approach, the modalities of materiality of the respective materialism are defined and the relationship between these multiple materialities and the subject are presented as specific to the theoretical approaches discussed.
Beetz argues for a non-reductionist materialism, which conceives of materiality as more than matter or matter in motion. In such a materialism the subject is seen as an effect of material conditions, relations, processes, and practices. He shows how the constitution and decentering of the subject is conceptualized in the approaches presented and highlights the role of material instances in these processes.
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