Materiality and Subject in Marxism, (Post-)Structuralism, and Material Semiotics, Beetz

Автор: Eco Umberto
Название: A Theory of Semiotics (Advances in Semiotics)
ISBN: 0253202175 ISBN-13(EAN): 9780253202178
Издательство: Wiley EDC
Рейтинг:
Цена: 32020.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: " . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism
" . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions." —Language in Society
" . . . a major contribution to the field of semiotic studies." —Robert Scholes, Journal of Aesthetics and Art Criticism
" . . . the most significant text on the subject published in the English language that I know of." —Arthur Asa Berger, Journal of Communication
Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.

Автор: Maria-Carolina Cambre
Название: The Semiotics of Che Guevara: Affective Gateways
ISBN: 1474289819 ISBN-13(EAN): 9781474289818
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 42230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Alberto Korda's famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba.

This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts.

Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures.

Автор: Gary Genosko
Название: Critical Semiotics: Theory, from Information to Affect
ISBN: 1472596366 ISBN-13(EAN): 9781472596369
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 35890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world? Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.

Автор: Marcel Danesi
Название: The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet
ISBN: 1474281982 ISBN-13(EAN): 9781474281980
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 21110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

Автор: Michel Johann
Название: Ricoeur and the Post-Structuralists: Bourdieu, Derrida, Deleuze, Foucault, Castoriadis
ISBN: 1783480947 ISBN-13(EAN): 9781783480944
Издательство: Bloomsbury
Рейтинг:
Цена: 110880.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book, a world-leading Ricoeur scholar examines Ricoeur`s philosophy in relation to other major figures in contemporary French philosophy including Bourdieu, Derrida, Deleuze, Foucault, and Castoriadis.

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
Рейтинг:
Цена: 54910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Автор: Floch
Название: Semiotics, Marketing and Communication
ISBN: 033376014X ISBN-13(EAN): 9780333760147
Издательство: Springer
Рейтинг:
Цена: 125770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.

Автор: Jeffrey R. Di Leo
Название: Dead Theory: Derrida, Death, and the Afterlife of Theory
ISBN: 1474274358 ISBN-13(EAN): 9781474274357
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 126720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What is the legacy of Theory after the deaths of so many of its leading lights, from Jacques Derrida to Roland Barthes? Bringing together reflections by leading contemporary scholars, Dead Theory explores the afterlives of the work of the great theorists and the current state of Theory today. Considering the work of thinkers such as Derrida, Deleuze, and Levinas, the book explores the ways in which Theory has long been haunted by death and how it might endure for the future.

Автор: Domenico Pietropaolo
Название: Semiotics and Pragmatics of Stage Improvisation
ISBN: 1474225799 ISBN-13(EAN): 9781474225793
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 36950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Analysis of improvisation as a compositional practice in the Commedia dell'Arte and related traditions from the Renaissance to the 21st century. Domenic Pietropaolo takes textual material from the stage traditions of Italy, France, Germany and England, and covers comedic drama, dance, pantomime and dramatic theory, and more. He shines a light onto 'the signs of improvised communication'. The book is comprehensive in its analysis of improvised dramatic art across theatrical genres, and is multimodal in looking at the spoken word, gestural and non-verbal signs. The book focusses on dramatic text as well as: - The semiotics of stage discourse, including semantic, syntactic and pragmatic aspects of sign production - The physical and material conditions of sign-production including biomechanical limitations of masks and costumes. Semiotics and Pragmatics of Stage Improvisation is the product of an entire career spent researching the semiotics of the stage and it is essential reading for semioticians and students of performance arts.